Brandwave

How popular isUserflow?

In September 2026, people searched for Userflow by name about 5,420 times worldwide, an 18.5% decrease from the previous year. These searches made up 9.9% of all global product onboarding tool searches, placing Userflow third out of nine tools. When we asked both ChatGPT and Google AI Overviews about product onboarding tools, Userflow appeared in three of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Userflow is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. PendoShare of searches 57.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. AppcuesShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. UserflowShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. UserpilotShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Product FruitsShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top product onboarding tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Userflow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Userflow is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Userpilot1st
  2. Appcues2nd
  3. Pendo3rd
  4. Userflow4th
  5. Chameleon5th
  6. Product Fruits6th
  7. UserGuiding7th
  8. Frigade8th
  9. Intro.js–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcues4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userpilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Product Fruits2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserGuiding2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intro.js0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product onboarding tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product onboarding tools compete with Userflow?

Userflow against product onboarding tools worldwide, by month

Share of searches by month for Pendo, Appcues, Userflow, Userpilot, Product Fruits, Intro.js, UserGuiding. The figures are in the table below the chart.

View monthly share of searches table
MonthPendoAppcuesUserflowUserpilotProduct FruitsIntro.jsUserGuidingFrigadeChameleon
Oct 202556.8%8.5%8.4%10.3%4.6%5.6%4.6%0.91%0.42%
Nov 202553.1%9.7%9.6%9.6%5.2%6.4%5.2%0.85%0.39%
Dec 202557.9%8.6%8.6%8.5%4.6%5.7%4.6%1.1%0.43%
Jan 202658.4%8.7%8.7%8.6%4.7%5.7%3.8%1.1%0.3%
Feb 202652.5%11.2%9.1%9%6%6%4.8%0.98%0.45%
Mar 202655.1%9.6%9.6%9.4%5.2%5.2%4.1%1.4%0.31%
Apr 202658.4%8.6%10.4%8.4%4.5%4.5%3.7%1.1%0.28%
May 202655.4%12.2%9.8%7.9%5.2%4.3%3.4%1.3%0.32%
Jun 202659.4%10.6%8.6%8.5%4.6%3.8%3%1.1%0.35%
Jul 202656.6%12%7.9%9.7%5.2%3.4%3.4%1.3%0.48%
Aug 202662%11.1%7.3%8.9%4%2.6%2.6%1.2%0.3%
Sep 202657.4%10.2%9.9%9.8%5.3%2.9%2.9%1.3%0.27%

  1. 1.Pendo

    57.4%

    Held 1st. 31.5K estimated branded searches, -16% vs prior month. Share -4.6 points.

  2. 2.Appcues

    10.2%

    Held 2nd. 5.6K estimated branded searches, -16.4% vs prior month. Share -0.9 points.

  3. 3.Userflow

    9.9%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +22.9% vs prior month. Share +2.6 points.

  4. 4.Userpilot

    9.8%

    Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Product Fruits

    5.3%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  6. 6.Intro.js

    2.9%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.UserGuiding

    2.9%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Frigade

    1.3%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Chameleon

    0.27%

    Held 9th. 150 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Userflow and its closest rivals

Every comparison with Userflow

10 comparisons

How has branded search demand for Userflow changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Userflow worldwide fell from 6.7K to 5.4K.
  • Across the 12 months ending September 2026, Userflow’s share of searches among product onboarding tools worldwide increased from 8.4% to 9.9%.
  • Across the 12 months ending September 2026, Userflow’s share of searches among product onboarding tools worldwide peaked at 10.4% in April 2026 and was lowest at 7.3% in August 2026.
  • Across the 12 months ending September 2026, Userflow rose from 4th to 3rd among product onboarding tools worldwide.

How did search popularity change for product onboarding tools worldwide in September 2026?

6 changes

  1. In September 2026, Userflow overtook Userpilot to rank 3rd among product onboarding tools worldwide, with 9.9% of the searches.

  2. In September 2026, Product Fruits gained share of searches among product onboarding tools worldwide, from 4% to 5.3%.

  3. In September 2026, Userpilot gained share of searches among product onboarding tools worldwide, from 8.9% to 9.8%.

  4. In September 2026, Pendo lost share of searches among product onboarding tools worldwide, from 62% to 57.4%.

  5. In September 2026, Appcues lost share of searches among product onboarding tools worldwide, from 11.1% to 10.2%.

  6. Estimated monthly branded searches for Intro.js worldwide fell 63.6% over 12 measured months, from 4.4K to 1.6K in September 2026.

How are Userflow’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Userflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • userflow
  • userflow software

Do you work for Userflow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Userflow compete?

Userflow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Product adoption platforms5th of 85.4%Show ranking
Product onboarding tools3rd of 99.9%Shown above
Creator with pink hair and a pink jacket

Is Userflow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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