Brandwave

Product adoption platforms:Which brands are most popular in search?

In August 2026, Pendo was the most searched among product adoption platforms worldwide, with an estimated 37.5K branded searches and 72.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pendo72.4%
  2. Appcues13.3%
  3. Userpilot10.8%
  4. UserGuiding3.1%
  5. Chameleon0.35%

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Share of SearchLeaderboard

Compare the tools used to onboard users inside a product. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among product adoption platforms worldwide, by month

Share of Search by month for Pendo, Appcues, Userpilot, UserGuiding. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotUserGuidingChameleon
Oct 202570%10.9%13%5.6%0.51%
Nov 202567.7%12.6%12.6%6.6%0.5%
Dec 202571.7%11.2%10.9%5.7%0.53%
Jan 202672.7%11.3%11%4.7%0.37%
Feb 202666.7%14.8%11.8%6.1%0.57%
Mar 202669.4%12.6%12.4%5.2%0.4%
Apr 202672.9%11.2%10.9%4.7%0.35%
May 202669%15.9%10.4%4.3%0.4%
Jun 202671.8%13.4%10.8%3.6%0.42%
Jul 202667.9%15%12.4%4.1%0.58%
Aug 202672.4%13.3%10.8%3.1%0.35%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Pendo

    72.4%

    Held 1st. 37.5K estimated branded searches, +19% vs prior month. Share +4.5 points.

  2. 2.Appcues

    13.3%

    Held 2nd. 6.9K estimated branded searches, -0.58% vs prior month. Share -1.6 points.

  3. 3.Userpilot

    10.8%

    Held 3rd. 5.6K estimated branded searches, -2.8% vs prior month. Share -1.6 points.

  4. 4.UserGuiding

    3.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  5. 5.Chameleon

    0.35%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among product adoption platforms worldwide?

In August 2026, Pendo was the most searched among product adoption platforms worldwide, with an estimated 37.5K branded searches and 72.4% estimated Share of Search within this set. Appcues is in 2nd place, 59.1 percentage points behind at 13.3% Share of Search.

Global product adoption platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pendo70% → 72.4%72.9%Apr 202666.7%Feb 20261st
Appcues10.9% → 13.3%15.9%May 202610.9%Oct 20253rd → 2nd
Userpilot13% → 10.8%13%Oct 202510.4%May 20262nd → 3rd
UserGuiding5.6% → 3.1%6.6%Nov 20253.1%Aug 20264th
Chameleon0.51% → 0.35%0.58%Jul 20260.35%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product adoption platforms worldwide increased from 70% to 72.4%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product adoption platforms worldwide increased from 10.9% to 13.3%.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product adoption platforms worldwide decreased from 13% to 10.8%.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product adoption platforms worldwide decreased from 5.6% to 3.1%.
  • Across the 11 months ending August 2026, Pendo’s estimated Share of Search among product adoption platforms worldwide peaked at 72.9% in April 2026 and was lowest at 66.7% in February 2026.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product adoption platforms worldwide peaked at 15.9% in May 2026 and was lowest at 10.9% in October 2025.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product adoption platforms worldwide peaked at 13% in October 2025 and was lowest at 10.4% in May 2026.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product adoption platforms worldwide peaked at 6.6% in November 2025 and was lowest at 3.1% in August 2026.
  • Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among product adoption platforms worldwide.
  • Across the 11 months ending August 2026, Userpilot fell from 2nd to 3rd among product adoption platforms worldwide.
  • Across the 11 months ending August 2026, Chameleon held steady: its estimated Share of Search among product adoption platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for product adoption platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product adoption platforms worldwide, from 67.9% to 72.4%.

  2. In August 2026, Appcues lost estimated Share of Search among product adoption platforms worldwide, from 15% to 13.3%.

  3. In August 2026, Userpilot lost estimated Share of Search among product adoption platforms worldwide, from 12.4% to 10.8%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product adoption platforms worldwide, from 4.1% to 3.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

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