Brandwave

How popular isChameleon in search?

In August 2026, there were an estimated 180 branded searches for Chameleon worldwide which is down 45.5% over the last 11 months. Chameleon holds 0.35% estimated Share of Search among product adoption platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pendo72.4%
  2. Appcues13.3%
  3. Userpilot10.8%
  4. UserGuiding3.1%
  5. Chameleon0.35%
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Which product adoption platforms compete with Chameleon?

Chameleon against product adoption platforms worldwide, by month

Share of Search by month for Pendo, Appcues, Userpilot, UserGuiding, Chameleon. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotUserGuidingChameleon
Oct 202570%10.9%13%5.6%0.51%
Nov 202567.7%12.6%12.6%6.6%0.5%
Dec 202571.7%11.2%10.9%5.7%0.53%
Jan 202672.7%11.3%11%4.7%0.37%
Feb 202666.7%14.8%11.8%6.1%0.57%
Mar 202669.4%12.6%12.4%5.2%0.4%
Apr 202672.9%11.2%10.9%4.7%0.35%
May 202669%15.9%10.4%4.3%0.4%
Jun 202671.8%13.4%10.8%3.6%0.42%
Jul 202667.9%15%12.4%4.1%0.58%
Aug 202672.4%13.3%10.8%3.1%0.35%
Sep 2026—————

  1. 1.Pendo

    72.4%

    Held 1st. 37.5K estimated branded searches, +19% vs prior month. Share +4.5 points.

  2. 2.Appcues

    13.3%

    Held 2nd. 6.9K estimated branded searches, -0.58% vs prior month. Share -1.6 points.

  3. 3.Userpilot

    10.8%

    Held 3rd. 5.6K estimated branded searches, -2.8% vs prior month. Share -1.6 points.

  4. 4.UserGuiding

    3.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  5. 5.Chameleon

    0.35%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between Chameleon and its closest rivals

How has branded search demand for Chameleon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chameleon worldwide fell from 330 to 180.
  • Across the 11 months ending August 2026, Chameleon’s estimated Share of Search among product adoption platforms worldwide held steady, from 0.51% to 0.35%.

How did search popularity change for product adoption platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product adoption platforms worldwide, from 67.9% to 72.4%.

  2. In August 2026, Appcues lost estimated Share of Search among product adoption platforms worldwide, from 15% to 13.3%.

  3. In August 2026, Userpilot lost estimated Share of Search among product adoption platforms worldwide, from 12.4% to 10.8%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product adoption platforms worldwide, from 4.1% to 3.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

Where does Chameleon compete?

Chameleon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product onboarding platforms5th of 50.33%Show ranking
Product led growth platforms5th of 50.33%Show ranking
Product adoption platforms5th of 50.35%Shown above
Product onboarding tools5th of 51.1%Show ranking

How is Chameleon measured?

Brandwave collects information about searches that people make online using Chameleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • chameleon user onboarding
  • chameleon.io

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How the Brand Demand Index is measured

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