Brandwave

How popular isAppcues in search?

In August 2026, there were an estimated 6.9K branded searches for Appcues worldwide which held steady over the last 11 months. Appcues holds 13.3% estimated Share of Search among product adoption platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pendo72.4%
  2. Appcues13.3%
  3. Userpilot10.8%
  4. UserGuiding3.1%
  5. Chameleon0.35%
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Which product adoption platforms compete with Appcues?

Appcues against product adoption platforms worldwide, by month

Share of Search by month for Pendo, Appcues, Userpilot, UserGuiding. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotUserGuidingChameleon
Oct 202570%10.9%13%5.6%0.51%
Nov 202567.7%12.6%12.6%6.6%0.5%
Dec 202571.7%11.2%10.9%5.7%0.53%
Jan 202672.7%11.3%11%4.7%0.37%
Feb 202666.7%14.8%11.8%6.1%0.57%
Mar 202669.4%12.6%12.4%5.2%0.4%
Apr 202672.9%11.2%10.9%4.7%0.35%
May 202669%15.9%10.4%4.3%0.4%
Jun 202671.8%13.4%10.8%3.6%0.42%
Jul 202667.9%15%12.4%4.1%0.58%
Aug 202672.4%13.3%10.8%3.1%0.35%
Sep 2026—————

  1. 1.Pendo

    72.4%

    Held 1st. 37.5K estimated branded searches, +19% vs prior month. Share +4.5 points.

  2. 2.Appcues

    13.3%

    Held 2nd. 6.9K estimated branded searches, -0.58% vs prior month. Share -1.6 points.

  3. 3.Userpilot

    10.8%

    Held 3rd. 5.6K estimated branded searches, -2.8% vs prior month. Share -1.6 points.

  4. 4.UserGuiding

    3.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  5. 5.Chameleon

    0.35%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between Appcues and its closest rivals

How has branded search demand for Appcues changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Appcues worldwide held steady, from 7K to 6.9K.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product adoption platforms worldwide increased from 10.9% to 13.3%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product adoption platforms worldwide peaked at 15.9% in May 2026 and was lowest at 10.9% in October 2025.
  • Across the 11 months ending August 2026, Appcues rose from 3rd to 2nd among product adoption platforms worldwide.

How did search popularity change for product adoption platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among product adoption platforms worldwide, from 67.9% to 72.4%.

  2. In August 2026, Appcues lost estimated Share of Search among product adoption platforms worldwide, from 15% to 13.3%.

  3. In August 2026, Userpilot lost estimated Share of Search among product adoption platforms worldwide, from 12.4% to 10.8%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product adoption platforms worldwide, from 4.1% to 3.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

Where does Appcues compete?

Appcues is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product onboarding platforms2nd of 512.6%Show ranking
Product led growth platforms2nd of 512.7%Show ranking
Product adoption platforms2nd of 513.3%Shown above
Customer onboarding platforms2nd of 526.3%Show ranking
Product onboarding tools1st of 543.5%Show ranking

How is Appcues measured?

Brandwave collects information about searches that people make online using Appcues’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • appcues
  • appcues alternatives
  • appcues onboarding
  • appcues pricing
  • appcues.com

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How the Brand Demand Index is measured

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