Brandwave

Appcues vs Userpilot:Which is more popular by branded search?

In August 2026, Appcues had more branded searches than Userpilot among product onboarding platforms worldwide. Appcues was estimated to have 6.9K branded searches compared to Userpilot’s 5.6K, and held a 12.6% Share of Search versus Userpilot’s 10.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among product onboarding platforms worldwide in August 2026Which is more popular in search, Appcues or Userpilot?
Appcues12.6%6.9K searches
vs
Userpilot10.2%5.6K searches

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Which is more popular in search, Appcues or Userpilot?

Compare tools that guide new software users and help growth teams improve activation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Appcues and Userpilot among product onboarding platforms worldwide, by month

Share of Search by month for Appcues, Userpilot. The figures are in the table below the chart.

View monthly share of search table
MonthPendoAppcuesUserpilotUserflowChameleon
Oct 202566.6%10.3%12.4%10.2%0.49%
Nov 202563.9%11.9%11.9%11.8%0.47%
Dec 202568.2%10.6%10.4%10.4%0.5%
Jan 202668.3%10.6%10.3%10.4%0.35%
Feb 202663.1%14%11.2%11.2%0.54%
Mar 202664.7%11.8%11.5%11.7%0.37%
Apr 202667.1%10.3%10%12.2%0.32%
May 202663.7%14.7%9.6%11.6%0.37%
Jun 202667%12.5%10.1%10%0.39%
Jul 202664.1%14.1%11.7%9.5%0.55%
Aug 202668.5%12.6%10.2%8.4%0.33%
Sep 2026—————

How has the Appcues and Userpilot comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Appcues took it in November 2025.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding platforms worldwide moved from 10.3% to 12.6%, and its estimated monthly branded searches moved from 7K to 6.9K.
  • Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding platforms worldwide moved from 12.4% to 10.2%, and its estimated monthly branded searches moved from 8.4K to 5.6K.

How did search popularity change for product onboarding platforms worldwide in August 2026?

  1. In August 2026, Appcues lost estimated Share of Search among product onboarding platforms worldwide, from 14.1% to 12.6%.

  2. In August 2026, Userpilot lost estimated Share of Search among product onboarding platforms worldwide, from 11.7% to 10.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Appcues’ and Userpilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appcues

5 branded search terms

  • appcues
  • appcues alternatives
  • appcues onboarding
  • appcues pricing
  • appcues.com

Userpilot

4 branded search terms

  • userpilot
  • userpilot alternatives
  • userpilot pricing
  • userpilot.com

How the Brand Demand Index is measured

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