Appcues vs UserGuiding:Which is more popular by branded search?
In August 2026, Appcues had more branded searches than UserGuiding among product adoption platforms worldwide. Appcues was estimated to have 6.9K branded searches compared to UserGuiding’s 1.6K, and held a 13.3% Share of Search versus UserGuiding’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Appcues or UserGuiding?
Compare the tools used to onboard users inside a product. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Appcues, UserGuiding. The figures are in the table below the chart.
View monthly share of search table
| Month | Pendo | Appcues | Userpilot | UserGuiding | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 70% | 10.9% | 13% | 5.6% | 0.51% |
| Nov 2025 | 67.7% | 12.6% | 12.6% | 6.6% | 0.5% |
| Dec 2025 | 71.7% | 11.2% | 10.9% | 5.7% | 0.53% |
| Jan 2026 | 72.7% | 11.3% | 11% | 4.7% | 0.37% |
| Feb 2026 | 66.7% | 14.8% | 11.8% | 6.1% | 0.57% |
| Mar 2026 | 69.4% | 12.6% | 12.4% | 5.2% | 0.4% |
| Apr 2026 | 72.9% | 11.2% | 10.9% | 4.7% | 0.35% |
| May 2026 | 69% | 15.9% | 10.4% | 4.3% | 0.4% |
| Jun 2026 | 71.8% | 13.4% | 10.8% | 3.6% | 0.42% |
| Jul 2026 | 67.9% | 15% | 12.4% | 4.1% | 0.58% |
| Aug 2026 | 72.4% | 13.3% | 10.8% | 3.1% | 0.35% |
| Sep 2026 | — | — | — | — | — |
How has the Appcues and UserGuiding comparison changed over the last 12 months?
3 findings
- Appcues was ahead of UserGuiding in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product adoption platforms worldwide moved from 10.9% to 13.3%, and its estimated monthly branded searches moved from 7K to 6.9K.
- Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product adoption platforms worldwide moved from 5.6% to 3.1%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for product adoption platforms worldwide in August 2026?
2 changes
In August 2026, Appcues lost estimated Share of Search among product adoption platforms worldwide, from 15% to 13.3%.
In August 2026, UserGuiding lost estimated Share of Search among product adoption platforms worldwide, from 4.1% to 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Appcues’ and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appcues
5 branded search terms
- appcues
- appcues alternatives
- appcues onboarding
- appcues pricing
- appcues.com
UserGuiding
1 branded search term
- userguiding
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.