Brandwave

How popular isAppcues in search?

In August 2026, there were an estimated 6.9K branded searches for Appcues worldwide which held steady over the last 11 months. Appcues holds 43.5% estimated Share of Search among product onboarding tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appcues43.5%
  2. Userpilot35.2%
  3. Intro.js10.1%
  4. UserGuiding10.1%
  5. Chameleon1.1%
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Which product onboarding tools compete with Appcues?

Appcues against product onboarding tools worldwide, by month

Share of Search by month for Appcues, Userpilot, Intro.js, UserGuiding. The figures are in the table below the chart.

View monthly share of search table
MonthAppcuesUserpilotIntro.jsUserGuidingChameleon
Oct 202529.5%35.3%18.6%15.2%1.4%
Nov 202531.3%31.1%20%16.4%1.2%
Dec 202531.6%30.9%19.9%16%1.5%
Jan 202632.7%31.9%20.7%13.6%1.1%
Feb 202636.2%28.9%18.6%15%1.4%
Mar 202634%33.3%17.5%14.1%1.1%
Apr 202634.3%33.2%17.2%14.2%1.1%
May 202643.7%28.6%14.8%11.7%1.1%
Jun 202640.8%32.9%14%11.1%1.3%
Jul 202641.4%34.3%11.3%11.3%1.6%
Aug 202643.5%35.2%10.1%10.1%1.1%
Sep 2026—————

  1. 1.Appcues

    43.5%

    Held 1st. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.1 points.

  2. 2.Userpilot

    35.2%

    Held 2nd. 5.6K estimated branded searches, -2.8% vs prior month. Share +0.9 points.

  3. 3.Intro.js

    10.1%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  4. 4.UserGuiding

    10.1%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  5. 5.Chameleon

    1.1%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare search popularity between Appcues and its closest rivals

How has branded search demand for Appcues changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Appcues worldwide held steady, from 7K to 6.9K.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide increased from 29.5% to 43.5%.
  • Across the 11 months ending August 2026, Appcues’ estimated Share of Search among product onboarding tools worldwide peaked at 43.7% in May 2026 and was lowest at 29.5% in October 2025.
  • Across the 11 months ending August 2026, Appcues rose from 2nd to 1st among product onboarding tools worldwide.

How did search popularity change for product onboarding tools worldwide in August 2026?

  1. In August 2026, Appcues gained estimated Share of Search among product onboarding tools worldwide, from 41.4% to 43.5%.

  2. In August 2026, Userpilot gained estimated Share of Search among product onboarding tools worldwide, from 34.3% to 35.2%.

  3. In August 2026, Intro.js lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

Where does Appcues compete?

Appcues is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product onboarding platforms2nd of 512.6%Show ranking
Product led growth platforms2nd of 512.7%Show ranking
Product adoption platforms2nd of 513.3%Show ranking
Customer onboarding platforms2nd of 526.3%Show ranking
Product onboarding tools1st of 543.5%Shown above

How is Appcues measured?

Brandwave collects information about searches that people make online using Appcues’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • appcues
  • appcues alternatives
  • appcues onboarding
  • appcues pricing
  • appcues.com

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