Appcues vs Iterable:Which is more popular?
In September 2026, Appcues had more branded searches than Iterable among in app messaging platforms worldwide. Appcues had about 5,400 branded searches, while Iterable had 560. Appcues made up 3.7% of all in app messaging platform searches we track, and Iterable accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about in app messaging platforms, Appcues appeared in two of the five answers and Iterable in none.
Who do people search for more?
Appcues, about 10 searches for every 1 for Iterable
Who does AI mention more?
Appcues, mentioned in 2 of 5 answers, Iterable in 0
Who does AI recommend more?
Appcues, the only one of the two named
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Top in app messaging platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Appcues was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Iterable did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Intercom1st
Stream Chat2nd
Braze3rd
OneSignal4th- Appcues5th
Sendbird6th
Customer.io7th
Iterable–
Airship–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stream Chat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OneSignal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braze3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sendbird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appcues2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Customer.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about in app messaging platforms
5 answers
Asked ChatGPT
“Which in app messaging platform should I use?”
Asked ChatGPT
“What are the best in app messaging platforms?”
Asked ChatGPT
“What's the best in app messaging platform for inside apps?”
Searched Google, AI Overview
“in app messaging platforms”
Searched Google, AI Overview
“best in app messaging”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appcues or Iterable more popular in search?
This chart shows how often people search Google for Appcues and Iterable by name. Each line represents a brand's share of searches for all nine in app messaging platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Appcues, Iterable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stream Chat | OneSignal | Customer.io | Braze | Appcues | Sendbird | Iterable | Intercom | Airship |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 39.8% | 8% | 4% | 4.3% | 7.8% | 0.43% | 0.31% | 0.14% |
| Nov 2025 | 32.4% | 43.8% | 7.3% | 3.9% | 4.7% | 7.1% | 0.39% | 0.28% | 0.12% |
| Dec 2025 | 34.3% | 41.4% | 8.3% | 4.1% | 4.4% | 6.6% | 0.43% | 0.32% | 0.17% |
| Jan 2026 | 38% | 38.9% | 7.8% | 4% | 4.2% | 6.2% | 0.44% | 0.3% | 0.13% |
| Feb 2026 | 31.6% | 40.7% | 10% | 4.9% | 5.3% | 6.5% | 0.48% | 0.31% | 0.17% |
| Mar 2026 | 55.8% | 27.8% | 5.6% | 2.7% | 3% | 4.5% | 0.34% | 0.22% | 0.09% |
| Apr 2026 | 34.9% | 42% | 8.4% | 3.4% | 3.7% | 6.7% | 0.42% | 0.27% | 0.14% |
| May 2026 | 46.5% | 34.7% | 6.9% | 3% | 3.7% | 4.6% | 0.42% | 0.22% | 0.1% |
| Jun 2026 | 64.6% | 22.9% | 4.7% | 2.3% | 2.5% | 2.5% | 0.26% | 0.12% | 0.08% |
| Jul 2026 | 62% | 24.2% | 5.3% | 2.3% | 2.9% | 2.9% | 0.28% | 0.14% | 0.09% |
| Aug 2026 | 38.6% | 39.1% | 8.6% | 3.8% | 4.6% | 4.6% | 0.4% | 0.22% | 0.15% |
| Sep 2026 | 41.2% | 38.4% | 8.4% | 3.9% | 3.7% | 3.7% | 0.38% | 0.22% | 0.14% |
How has the Appcues and Iterable comparison changed over the last 12 months?
3 findings
- Appcues was ahead of Iterable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appcues’ share of searches among in app messaging platforms worldwide moved from 4.3% to 3.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Iterable’s share of searches among in app messaging platforms worldwide moved from 0.43% to 0.38%, and its estimated monthly branded searches moved from 670 to 560.
How did search popularity change for in app messaging platforms worldwide in September 2026?
2 changes
In September 2026, Appcues lost share of searches among in app messaging platforms worldwide, from 4.6% to 3.7%.
Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Appcues’ and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among in app messaging platforms
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