Brandwave

How popular isUserGuiding in search?

In August 2026, there were an estimated 1.6K branded searches for UserGuiding worldwide which is down 55.6% over the last 11 months. UserGuiding holds 10.1% estimated Share of Search among product onboarding tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Appcues43.5%
  2. Userpilot35.2%
  3. Intro.js10.1%
  4. UserGuiding10.1%
  5. Chameleon1.1%
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Which product onboarding tools compete with UserGuiding?

UserGuiding against product onboarding tools worldwide, by month

Share of Search by month for Appcues, Userpilot, Intro.js, UserGuiding. The figures are in the table below the chart.

View monthly share of search table
MonthAppcuesUserpilotIntro.jsUserGuidingChameleon
Oct 202529.5%35.3%18.6%15.2%1.4%
Nov 202531.3%31.1%20%16.4%1.2%
Dec 202531.6%30.9%19.9%16%1.5%
Jan 202632.7%31.9%20.7%13.6%1.1%
Feb 202636.2%28.9%18.6%15%1.4%
Mar 202634%33.3%17.5%14.1%1.1%
Apr 202634.3%33.2%17.2%14.2%1.1%
May 202643.7%28.6%14.8%11.7%1.1%
Jun 202640.8%32.9%14%11.1%1.3%
Jul 202641.4%34.3%11.3%11.3%1.6%
Aug 202643.5%35.2%10.1%10.1%1.1%
Sep 2026—————
  1. 1.Appcues

    43.5%

    Held 1st. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.1 points.

  2. 2.Userpilot

    35.2%

    Held 2nd. 5.6K estimated branded searches, -2.8% vs prior month. Share +0.9 points.

  3. 3.Intro.js

    10.1%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  4. Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.

  5. 5.Chameleon

    1.1%

    Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare search popularity between UserGuiding and its closest rivals

How has branded search demand for UserGuiding changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UserGuiding worldwide fell from 3.6K to 1.6K.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide decreased from 15.2% to 10.1%.
  • Across the 11 months ending August 2026, UserGuiding’s estimated Share of Search among product onboarding tools worldwide peaked at 16.4% in November 2025 and was lowest at 10.1% in August 2026.

How did search popularity change for product onboarding tools worldwide in August 2026?

  1. In August 2026, Appcues gained estimated Share of Search among product onboarding tools worldwide, from 41.4% to 43.5%.

  2. In August 2026, Userpilot gained estimated Share of Search among product onboarding tools worldwide, from 34.3% to 35.2%.

  3. In August 2026, Intro.js lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  4. In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

  5. Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.

Where does UserGuiding compete?

UserGuiding is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product adoption platforms4th of 53.1%Show ranking
Product onboarding tools4th of 510.1%Shown above

How is UserGuiding measured?

Brandwave collects information about searches that people make online using UserGuiding’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • userguiding

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How the Brand Demand Index is measured

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Is UserGuiding your brand?

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