UserGuiding vs Whatfix:Which is more popular?
In September 2026, Whatfix had more branded searches than UserGuiding among product adoption platforms worldwide. Whatfix had about 33,100 branded searches, while UserGuiding had 1,600. Whatfix made up 32.8% of all product adoption platform searches we track, and UserGuiding accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about product adoption platforms, UserGuiding appeared in three of the five answers and Whatfix in two. UserGuiding was mentioned before Whatfix in two out of three answers that named either.
Who do people search for more?
Whatfix, about 21 searches for every 1 for UserGuiding
Who does AI mention more?
UserGuiding, mentioned in 3 of 5 answers, Whatfix in 2
Who does AI recommend more?
UserGuiding, named ahead of Whatfix in 2 of 3 answers
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Top product adoption platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UserGuiding was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Whatfix was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UserGuiding was listed before Whatfix in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pendo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Appcues5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Userpilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WalkMe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UserGuiding3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Whatfix2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chameleon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about product adoption platforms
5 answers
Asked ChatGPT
“Which product adoption platform should I use?”
Asked ChatGPT
“What are the best product adoption platforms?”
Asked ChatGPT
“What's the best product adoption platform for new user onboarding?”
Searched Google, AI Overview
“product adoption platform”
Searched Google, AI Overview
“user onboarding software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is UserGuiding or Whatfix more popular in search?
This chart shows how often people search Google for UserGuiding and Whatfix by name. Each line represents a brand's share of searches for all eight product adoption platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whatfix, UserGuiding. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatfix | Pendo | WalkMe | Appcues | Userflow | Userpilot | UserGuiding | Chameleon |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 13.8% | 41.9% | 20.7% | 6.2% | 6.2% | 7.6% | 3.4% | 0.31% |
| Nov 2025 | 15.2% | 37.6% | 22.8% | 6.8% | 6.8% | 6.8% | 3.7% | 0.28% |
| Dec 2025 | 14% | 42.5% | 21% | 6.3% | 6.3% | 6.3% | 3.4% | 0.31% |
| Jan 2026 | 11.8% | 43.9% | 21.7% | 6.5% | 6.5% | 6.5% | 2.8% | 0.22% |
| Feb 2026 | 14.7% | 38.2% | 22% | 8.1% | 6.6% | 6.6% | 3.5% | 0.33% |
| Mar 2026 | 12.6% | 40.1% | 23.1% | 7% | 7% | 6.9% | 3% | 0.23% |
| Apr 2026 | 13.8% | 42.7% | 20.6% | 6.3% | 7.6% | 6.1% | 2.7% | 0.2% |
| May 2026 | 15.2% | 38.6% | 22.7% | 8.5% | 6.8% | 5.5% | 2.4% | 0.23% |
| Jun 2026 | 13.9% | 42.9% | 20.7% | 7.7% | 6.2% | 6.2% | 2.2% | 0.25% |
| Jul 2026 | 17.8% | 37.9% | 21.8% | 8.1% | 5.3% | 6.5% | 2.3% | 0.32% |
| Aug 2026 | 16.7% | 42.3% | 20.4% | 7.6% | 5% | 6.1% | 1.8% | 0.2% |
| Sep 2026 | 32.8% | 31.2% | 17.9% | 5.6% | 5.4% | 5.4% | 1.6% | 0.15% |
How has the UserGuiding and Whatfix comparison changed over the last 12 months?
3 findings
- Whatfix was ahead of UserGuiding in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, UserGuiding’s share of searches among product adoption platforms worldwide moved from 3.4% to 1.6%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
- Across the 12 months ending September 2026, Whatfix’s share of searches among product adoption platforms worldwide moved from 13.8% to 32.8%, and its estimated monthly branded searches moved from 14.8K to 33.1K.
How did search popularity change for product adoption platforms worldwide in September 2026?
2 changes
In September 2026, Whatfix overtook Pendo and WalkMe to become the leader among product adoption platforms worldwide, with 32.8% of the searches.
Estimated monthly branded searches for UserGuiding worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using UserGuiding’s and Whatfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
UserGuiding
1 branded search term
- userguiding
Whatfix
1 branded search term
- whatfix
Other head-to-heads among product adoption platforms
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