Frigade vs UserGuiding:Which is more popular?
In September 2026, UserGuiding had more branded searches than Frigade among product onboarding tools worldwide. UserGuiding had about 1,600 branded searches, while Frigade had 720. UserGuiding made up 2.9% of all product onboarding tool searches we track, and Frigade accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about product onboarding tools, Frigade and UserGuiding each appeared in two of the five answers. UserGuiding was mentioned before Frigade in two out of three answers that named either.
Who do people search for more?
UserGuiding, about 2 searches for every 1 for Frigade
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
UserGuiding, named ahead of Frigade in 2 of 3 answers
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Top product onboarding tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frigade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UserGuiding was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UserGuiding was listed before Frigade in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Userpilot1st
Appcues2nd
Pendo3rd
Userflow4th
Chameleon5th
Product Fruits6th- UserGuiding7th
Frigade8th
Intro.js–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appcues4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userpilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chameleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Product Fruits2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserGuiding2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intro.js0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product onboarding tools
5 answers
Asked ChatGPT
“Which product onboarding tool should I use?”
Asked ChatGPT
“What are the best product onboarding tools?”
Asked ChatGPT
“What's the best product onboarding tool for new users?”
Searched Google, AI Overview
“product onboarding tools”
Searched Google, AI Overview
“best onboarding tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frigade or UserGuiding more popular in search?
This chart shows how often people search Google for Frigade and UserGuiding by name. Each line represents a brand's share of searches for all nine product onboarding tools we track, month by month, from English-language searches worldwide.
Share of searches by month for UserGuiding, Frigade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pendo | Appcues | Userflow | Userpilot | Product Fruits | Intro.js | UserGuiding | Frigade | Chameleon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 8.5% | 8.4% | 10.3% | 4.6% | 5.6% | 4.6% | 0.91% | 0.42% |
| Nov 2025 | 53.1% | 9.7% | 9.6% | 9.6% | 5.2% | 6.4% | 5.2% | 0.85% | 0.39% |
| Dec 2025 | 57.9% | 8.6% | 8.6% | 8.5% | 4.6% | 5.7% | 4.6% | 1.1% | 0.43% |
| Jan 2026 | 58.4% | 8.7% | 8.7% | 8.6% | 4.7% | 5.7% | 3.8% | 1.1% | 0.3% |
| Feb 2026 | 52.5% | 11.2% | 9.1% | 9% | 6% | 6% | 4.8% | 0.98% | 0.45% |
| Mar 2026 | 55.1% | 9.6% | 9.6% | 9.4% | 5.2% | 5.2% | 4.1% | 1.4% | 0.31% |
| Apr 2026 | 58.4% | 8.6% | 10.4% | 8.4% | 4.5% | 4.5% | 3.7% | 1.1% | 0.28% |
| May 2026 | 55.4% | 12.2% | 9.8% | 7.9% | 5.2% | 4.3% | 3.4% | 1.3% | 0.32% |
| Jun 2026 | 59.4% | 10.6% | 8.6% | 8.5% | 4.6% | 3.8% | 3% | 1.1% | 0.35% |
| Jul 2026 | 56.6% | 12% | 7.9% | 9.7% | 5.2% | 3.4% | 3.4% | 1.3% | 0.48% |
| Aug 2026 | 62% | 11.1% | 7.3% | 8.9% | 4% | 2.6% | 2.6% | 1.2% | 0.3% |
| Sep 2026 | 57.4% | 10.2% | 9.9% | 9.8% | 5.3% | 2.9% | 2.9% | 1.3% | 0.27% |
How has the Frigade and UserGuiding comparison changed over the last 12 months?
3 findings
- UserGuiding was ahead of Frigade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frigade’s share of searches among product onboarding tools worldwide moved from 0.91% to 1.3%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, UserGuiding’s share of searches among product onboarding tools worldwide moved from 4.6% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.6K.
How did search popularity change for product onboarding tools worldwide in September 2026?
1 change
Estimated monthly branded searches for UserGuiding worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frigade’s and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frigade
1 branded search term
- frigade
UserGuiding
1 branded search term
- userguiding
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