How popular isUserpilot in search?
In August 2026, there were an estimated 5.6K branded searches for Userpilot worldwide which is down 33.1% over the last 11 months. Userpilot holds 35.2% estimated Share of Search among product onboarding tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Appcues43.5%
Userpilot35.2%- Intro.js10.1%
UserGuiding10.1%
Chameleon1.1%
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Which product onboarding tools compete with Userpilot?
Share of Search by month for Appcues, Userpilot, Intro.js, UserGuiding. The figures are in the table below the chart.
View monthly share of search table
| Month | Appcues | Userpilot | Intro.js | UserGuiding | Chameleon |
|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 35.3% | 18.6% | 15.2% | 1.4% |
| Nov 2025 | 31.3% | 31.1% | 20% | 16.4% | 1.2% |
| Dec 2025 | 31.6% | 30.9% | 19.9% | 16% | 1.5% |
| Jan 2026 | 32.7% | 31.9% | 20.7% | 13.6% | 1.1% |
| Feb 2026 | 36.2% | 28.9% | 18.6% | 15% | 1.4% |
| Mar 2026 | 34% | 33.3% | 17.5% | 14.1% | 1.1% |
| Apr 2026 | 34.3% | 33.2% | 17.2% | 14.2% | 1.1% |
| May 2026 | 43.7% | 28.6% | 14.8% | 11.7% | 1.1% |
| Jun 2026 | 40.8% | 32.9% | 14% | 11.1% | 1.3% |
| Jul 2026 | 41.4% | 34.3% | 11.3% | 11.3% | 1.6% |
| Aug 2026 | 43.5% | 35.2% | 10.1% | 10.1% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 6.9K | -0.58% | +2.1 points | |
| 2, held 2nd | 35.2% | 5.6K | -2.8% | +0.9 points | |
| 3, held 3rd | 10.1% | 1.6K | -15.8% | -1.3 points | |
| 4, held 4th | 10.1% | 1.6K | -15.8% | -1.3 points | |
| 5, held 5th | 1.1% | 180 | -33.3% | -0.5 points |
1.
Appcues43.5%
Held 1st. 6.9K estimated branded searches, -0.58% vs prior month. Share +2.1 points.
35.2%
Held 2nd. 5.6K estimated branded searches, -2.8% vs prior month. Share +0.9 points.
3.Intro.js
10.1%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.
10.1%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1.3 points.
1.1%
Held 5th. 180 estimated branded searches, -33.3% vs prior month. Share -0.5 points.
Compare search popularity between Userpilot and its closest rivals
How has branded search demand for Userpilot changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Userpilot worldwide fell from 8.4K to 5.6K.
- Across the 11 months ending August 2026, Userpilot’s estimated Share of Search among product onboarding tools worldwide peaked at 35.3% in October 2025 and was lowest at 28.6% in May 2026.
- Across the 11 months ending August 2026, Userpilot fell from 1st to 2nd among product onboarding tools worldwide.
How did search popularity change for product onboarding tools worldwide in August 2026?
5 changes

In August 2026, Appcues gained estimated Share of Search among product onboarding tools worldwide, from 41.4% to 43.5%.

In August 2026, Userpilot gained estimated Share of Search among product onboarding tools worldwide, from 34.3% to 35.2%.
In August 2026, Intro.js lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

In August 2026, UserGuiding lost estimated Share of Search among product onboarding tools worldwide, from 11.3% to 10.1%.

Estimated monthly branded searches for Chameleon worldwide fell 45.5% over 11 measured months, from 330 to 180 in August 2026.
Where does Userpilot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Product onboarding platforms | 3rd of 5 | 10.2% | Show ranking |
| Product led growth platforms | 3rd of 5 | 10.3% | Show ranking |
| Product adoption platforms | 3rd of 5 | 10.8% | Show ranking |
| Customer onboarding platforms | 3rd of 5 | 21.3% | Show ranking |
| Product onboarding tools | 2nd of 5 | 35.2% | Shown above |
How is Userpilot measured?
Brandwave collects information about searches that people make online using Userpilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- userpilot
- userpilot alternatives
- userpilot pricing
- userpilot.com
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Is Userpilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.