Brandwave

How popular isPendo?

In September 2026, people searched for Pendo by name about 31,500 times worldwide, a 29.8% decrease from the previous year. These searches made up 57.4% of all global product onboarding tool searches, placing Pendo first out of nine tools. When we asked both ChatGPT and Google AI Overviews about product onboarding tools, Pendo appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Pendo is the most searched of 9 competitors and the third most recommended in AI answers.

  1. PendoShare of searches 57.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. AppcuesShare of searches 10.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. UserflowShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. UserpilotShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Product FruitsShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top product onboarding tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pendo is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Userpilot1st
  2. Appcues2nd
  3. Pendo3rd
  4. Userflow4th
  5. Chameleon5th
  6. Product Fruits6th
  7. UserGuiding7th
  8. Frigade8th
  9. Intro.js–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Appcues4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userpilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Product Fruits2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserGuiding2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frigade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intro.js0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about product onboarding tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which product onboarding tools compete with Pendo?

Pendo against product onboarding tools worldwide, by month

Share of searches by month for Pendo, Appcues, Userflow, Userpilot, Product Fruits, Intro.js, UserGuiding. The figures are in the table below the chart.

View monthly share of searches table
MonthPendoAppcuesUserflowUserpilotProduct FruitsIntro.jsUserGuidingFrigadeChameleon
Oct 202556.8%8.5%8.4%10.3%4.6%5.6%4.6%0.91%0.42%
Nov 202553.1%9.7%9.6%9.6%5.2%6.4%5.2%0.85%0.39%
Dec 202557.9%8.6%8.6%8.5%4.6%5.7%4.6%1.1%0.43%
Jan 202658.4%8.7%8.7%8.6%4.7%5.7%3.8%1.1%0.3%
Feb 202652.5%11.2%9.1%9%6%6%4.8%0.98%0.45%
Mar 202655.1%9.6%9.6%9.4%5.2%5.2%4.1%1.4%0.31%
Apr 202658.4%8.6%10.4%8.4%4.5%4.5%3.7%1.1%0.28%
May 202655.4%12.2%9.8%7.9%5.2%4.3%3.4%1.3%0.32%
Jun 202659.4%10.6%8.6%8.5%4.6%3.8%3%1.1%0.35%
Jul 202656.6%12%7.9%9.7%5.2%3.4%3.4%1.3%0.48%
Aug 202662%11.1%7.3%8.9%4%2.6%2.6%1.2%0.3%
Sep 202657.4%10.2%9.9%9.8%5.3%2.9%2.9%1.3%0.27%

  1. 1.Pendo

    57.4%

    Held 1st. 31.5K estimated branded searches, -16% vs prior month. Share -4.6 points.

  2. 2.Appcues

    10.2%

    Held 2nd. 5.6K estimated branded searches, -16.4% vs prior month. Share -0.9 points.

  3. 3.Userflow

    9.9%

    Moved from 4th to 3rd. 5.4K estimated branded searches, +22.9% vs prior month. Share +2.6 points.

  4. 4.Userpilot

    9.8%

    Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Product Fruits

    5.3%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.

  6. 6.Intro.js

    2.9%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.UserGuiding

    2.9%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Frigade

    1.3%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Chameleon

    0.27%

    Held 9th. 150 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Pendo and its closest rivals

Every comparison with Pendo

17 comparisons

How has branded search demand for Pendo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pendo worldwide fell from 44.9K to 31.5K.
  • Across the 12 months ending September 2026, Pendo’s share of searches among product onboarding tools worldwide increased from 56.8% to 57.4%.
  • Across the 12 months ending September 2026, Pendo’s share of searches among product onboarding tools worldwide peaked at 62% in August 2026 and was lowest at 52.5% in February 2026.

How did search popularity change for product onboarding tools worldwide in September 2026?

6 changes

  1. In September 2026, Userflow overtook Userpilot to rank 3rd among product onboarding tools worldwide, with 9.9% of the searches.

  2. In September 2026, Product Fruits gained share of searches among product onboarding tools worldwide, from 4% to 5.3%.

  3. In September 2026, Userpilot gained share of searches among product onboarding tools worldwide, from 8.9% to 9.8%.

  4. In September 2026, Pendo lost share of searches among product onboarding tools worldwide, from 62% to 57.4%.

  5. In September 2026, Appcues lost share of searches among product onboarding tools worldwide, from 11.1% to 10.2%.

  6. Estimated monthly branded searches for Intro.js worldwide fell 63.6% over 12 measured months, from 4.4K to 1.6K in September 2026.

How are Pendo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pendo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pendo
  • pendo io
  • pendo user onboarding
  • pendo.io

Do you work for Pendo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pendo compete?

Pendo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Product analytics platforms3rd of 78.5%Show ranking
Customer analytics platforms3rd of 69.1%Show ranking
Product LED growth platforms3rd of 99.7%Show ranking
Product adoption platforms2nd of 831.2%Show ranking
Product onboarding tools1st of 957.4%Shown above
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