Brandwave

Appcues vs Pendo:Which is searched more?

In September 2026, Pendo had more branded searches than Appcues among product onboarding tools worldwide. Pendo had about 31,500 branded searches, while Appcues had 5,610. Pendo made up 57.4% of all product onboarding tool searches we track, and Appcues accounted for 10.2%. These are worldwide searches for English-language branded terms.

Share of searches among product onboarding tools worldwide in September 2026Is Appcues or Pendo more popular in search?
Appcues10.2%5.6K searches
vs
Pendo57.4%31.5K searches

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Is Appcues or Pendo more popular in search?

Compare the tools used to onboard product users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Appcues and Pendo among product onboarding tools worldwide, by month

Share of searches by month for Pendo, Appcues. The figures are in the table below the chart.

View monthly share of searches table
MonthPendoAppcuesUserflowUserpilotProduct FruitsIntro.jsUserGuidingFrigadeChameleon
Oct 202556.8%8.5%8.4%10.3%4.6%5.6%4.6%0.91%0.42%
Nov 202553.1%9.7%9.6%9.6%5.2%6.4%5.2%0.85%0.39%
Dec 202557.9%8.6%8.6%8.5%4.6%5.7%4.6%1.1%0.43%
Jan 202658.4%8.7%8.7%8.6%4.7%5.7%3.8%1.1%0.3%
Feb 202652.5%11.2%9.1%9%6%6%4.8%0.98%0.45%
Mar 202655.1%9.6%9.6%9.4%5.2%5.2%4.1%1.4%0.31%
Apr 202658.4%8.6%10.4%8.4%4.5%4.5%3.7%1.1%0.28%
May 202655.4%12.2%9.8%7.9%5.2%4.3%3.4%1.3%0.32%
Jun 202659.4%10.6%8.6%8.5%4.6%3.8%3%1.1%0.35%
Jul 202656.6%12%7.9%9.7%5.2%3.4%3.4%1.3%0.48%
Aug 202662%11.1%7.3%8.9%4%2.6%2.6%1.2%0.3%
Sep 202657.4%10.2%9.9%9.8%5.3%2.9%2.9%1.3%0.27%

How has the Appcues and Pendo comparison changed over the last 12 months?

3 findings
  • Pendo was ahead of Appcues in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Appcues’ share of searches among product onboarding tools worldwide moved from 8.5% to 10.2%, and its estimated monthly branded searches moved from 6.7K to 5.6K.
  • Across the 12 months ending September 2026, Pendo’s share of searches among product onboarding tools worldwide moved from 56.8% to 57.4%, and its estimated monthly branded searches moved from 44.9K to 31.5K.

How did search popularity change for product onboarding tools worldwide in September 2026?

2 changes
  1. In September 2026, Pendo lost share of searches among product onboarding tools worldwide, from 62% to 57.4%.

  2. In September 2026, Appcues lost share of searches among product onboarding tools worldwide, from 11.1% to 10.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Appcues’ and Pendo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appcues

2 branded search terms

  • appcues
  • appcues onboarding

Pendo

4 branded search terms

  • pendo
  • pendo io
  • pendo user onboarding
  • pendo.io

How the Brand Demand Index is measured

Other head-to-heads among product onboarding tools

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