Appcues vs Userflow:Which is more popular?
In September 2026, Appcues and Userflow were level in searches among product onboarding tools worldwide, with an estimated 5.6K versus 5.4K branded searches, at 10.2% and 9.9% of the total. When we asked ChatGPT and Google AI Overviews about product onboarding tools, Appcues appeared in four of the five answers and Userflow in three. Appcues was mentioned before Userflow in three out of four answers.
Who do people search for more?
Appcues and Userflow are searched for about as often as each other.
Who does AI mention more?
Appcues, mentioned in 4 of 5 answers, Userflow in 3
Who does AI recommend more?
Appcues, named ahead of Userflow in 3 of 4 answers
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Top product onboarding tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Appcues was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Userflow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Appcues was listed before Userflow in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Userpilot1st- Appcues2nd
Pendo3rd
Userflow4th
Chameleon5th
Product Fruits6th
UserGuiding7th
Frigade8th
Intro.js–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pendo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Appcues4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userpilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Userflow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chameleon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Product Fruits2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserGuiding2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Frigade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intro.js0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about product onboarding tools
5 answers
Asked ChatGPT
“Which product onboarding tool should I use?”
Asked ChatGPT
“What are the best product onboarding tools?”
Asked ChatGPT
“What's the best product onboarding tool for new users?”
Searched Google, AI Overview
“product onboarding tools”
Searched Google, AI Overview
“best onboarding tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Appcues or Userflow more popular in search?
This chart shows how often people search Google for Appcues and Userflow by name. Each line represents a brand's share of searches for all nine product onboarding tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Appcues, Userflow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pendo | Appcues | Userflow | Userpilot | Product Fruits | Intro.js | UserGuiding | Frigade | Chameleon |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 8.5% | 8.4% | 10.3% | 4.6% | 5.6% | 4.6% | 0.91% | 0.42% |
| Nov 2025 | 53.1% | 9.7% | 9.6% | 9.6% | 5.2% | 6.4% | 5.2% | 0.85% | 0.39% |
| Dec 2025 | 57.9% | 8.6% | 8.6% | 8.5% | 4.6% | 5.7% | 4.6% | 1.1% | 0.43% |
| Jan 2026 | 58.4% | 8.7% | 8.7% | 8.6% | 4.7% | 5.7% | 3.8% | 1.1% | 0.3% |
| Feb 2026 | 52.5% | 11.2% | 9.1% | 9% | 6% | 6% | 4.8% | 0.98% | 0.45% |
| Mar 2026 | 55.1% | 9.6% | 9.6% | 9.4% | 5.2% | 5.2% | 4.1% | 1.4% | 0.31% |
| Apr 2026 | 58.4% | 8.6% | 10.4% | 8.4% | 4.5% | 4.5% | 3.7% | 1.1% | 0.28% |
| May 2026 | 55.4% | 12.2% | 9.8% | 7.9% | 5.2% | 4.3% | 3.4% | 1.3% | 0.32% |
| Jun 2026 | 59.4% | 10.6% | 8.6% | 8.5% | 4.6% | 3.8% | 3% | 1.1% | 0.35% |
| Jul 2026 | 56.6% | 12% | 7.9% | 9.7% | 5.2% | 3.4% | 3.4% | 1.3% | 0.48% |
| Aug 2026 | 62% | 11.1% | 7.3% | 8.9% | 4% | 2.6% | 2.6% | 1.2% | 0.3% |
| Sep 2026 | 57.4% | 10.2% | 9.9% | 9.8% | 5.3% | 2.9% | 2.9% | 1.3% | 0.27% |
How has the Appcues and Userflow comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Userflow took it in March 2026, Appcues took it in May 2026.
- Across the 12 months ending September 2026, Appcues’ share of searches among product onboarding tools worldwide moved from 8.5% to 10.2%, and its estimated monthly branded searches moved from 6.7K to 5.6K.
- Across the 12 months ending September 2026, Userflow’s share of searches among product onboarding tools worldwide moved from 8.4% to 9.9%, and its estimated monthly branded searches moved from 6.7K to 5.4K.
How did search popularity change for product onboarding tools worldwide in September 2026?
2 changes
In September 2026, Userflow overtook Userpilot to rank 3rd among product onboarding tools worldwide, with 9.9% of the searches.
In September 2026, Appcues lost share of searches among product onboarding tools worldwide, from 11.1% to 10.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Appcues’ and Userflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among product onboarding tools
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