Brandwave

How popular isOneSignal in search?

In August 2026, there were an estimated 59.9K branded searches for OneSignal worldwide which is down 7.6% over the last 11 months. OneSignal holds 35.1% estimated Share of Search among in app messaging platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Braze55.7%
  2. OneSignal35.1%
  3. Customer.io7.5%
  4. Airship1.3%
  5. Iterable0.46%
OneSignal website (opens in a new tab)

Follow OneSignal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which in app messaging platforms compete with OneSignal?

OneSignal against in app messaging platforms worldwide, by month

Share of Search by month for Braze, OneSignal, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeOneSignalCustomer.ioAirshipIterable
Oct 202558.8%32.8%6.6%1.3%0.5%
Nov 202559.6%33.2%5.6%1.1%0.43%
Dec 202558.8%32.9%6.6%1.2%0.49%
Jan 202658.8%32.9%6.6%1.2%0.51%
Feb 202662.2%28.8%7.1%1.5%0.45%
Mar 202658.2%32.8%6.6%1.9%0.53%
Apr 202658.4%32.8%6.6%1.8%0.45%
May 202658.3%32.9%6.6%1.7%0.53%
Jun 202658.6%32.3%6.6%2%0.49%
Jul 202655.2%35%7.5%1.8%0.48%
Aug 202655.7%35.1%7.5%1.3%0.46%
Sep 2026—————

  1. 1.Braze

    55.7%

    Held 1st. 95.1K estimated branded searches, -0.56% vs prior month. Share +0.5 points.

  2. 2.OneSignal

    35.1%

    Held 2nd. 59.9K estimated branded searches, -1.2% vs prior month. Share +0.1 points.

  3. 3.Customer.io

    7.5%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Airship

    1.3%

    Held 4th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.5 points.

  5. 5.Iterable

    0.46%

    Held 5th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

Compare search popularity between OneSignal and its closest rivals

Every comparison with OneSignal

How has branded search demand for OneSignal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OneSignal worldwide fell from 64.8K to 59.9K.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide increased from 32.8% to 35.1%.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide peaked at 35.1% in August 2026 and was lowest at 28.8% in February 2026.

How did search popularity change for in app messaging platforms worldwide in August 2026?

  1. In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%.

  2. Customer.io’s estimated Share of Search among in app messaging platforms worldwide has gained ground for 3 months in a row, from 6.6% to 7.5% in August 2026.

  3. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  4. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

Where does OneSignal compete?

OneSignal is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push notification services4th of 54.1%Show ranking
Customer engagement platforms3rd of 910.4%Show ranking
Push notification platforms3rd of 719.7%Show ranking
In app messaging platforms2nd of 535.1%Shown above
Mobile push notification platforms1st of 539.1%Show ranking

How is OneSignal measured?

Brandwave collects information about searches that people make online using OneSignal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • app onesignal
  • in app messaging onesignal
  • one signal
  • one signal notifications
  • one signal push
  • OneSignal
  • onesignal app
  • onesignal com
  • onesignal email
  • onesignal free plan
  • onesignal in app messaging
  • onesignal mobile push
  • onesignal notification
  • onesignal plans
  • onesignal pricing
  • onesignal push
  • onesignal push notification
  • onesignal sms
  • onesignal sms pricing
  • onesignal web
  • onesignal web push
  • onesignal web push notification
  • onesignal whatsapp

Do you work for OneSignal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is OneSignal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free