Brandwave

How popular isOneSignal?

In September 2026, people searched for OneSignal by name about 57,300 times worldwide, an 8% decrease from the previous year. These searches made up 37.7% of all global mobile marketing platform searches, placing OneSignal second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about mobile marketing platforms, OneSignal appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

OneSignal is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. AppsFlyerShare of searches 49.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. OneSignalShare of searches 37.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Customer.ioShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. BrazeShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IterableShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top mobile marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneSignal was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OneSignal is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. OneSignal2nd
  3. Airship3rd
  4. CleverTap4th
  5. MoEngage5th
  6. AppsFlyer6th
  7. Iterable7th
  8. Customer.io8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneSignal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mobile marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mobile marketing platforms compete with OneSignal?

OneSignal against mobile marketing platforms worldwide, by month

Share of searches by month for AppsFlyer, OneSignal, Customer.io, Braze. The figures are in the table below the chart.

View monthly share of searches table
MonthAppsFlyerOneSignalCustomer.ioBrazeIterableAirshipCleverTapMoEngage
Oct 202547.8%39.6%8%4%0.43%0.14%0.1%0.01%
Nov 202548.9%40.3%6.7%3.6%0.36%0.11%0.08%0.02%
Dec 202547.6%39.8%7.9%3.9%0.41%0.17%0.1%0.02%
Jan 202647.6%39.7%7.9%4.1%0.44%0.14%0.06%0.01%
Feb 202646.4%38.7%9.5%4.7%0.45%0.16%0.12%0.02%
Mar 202652.7%35.9%7.2%3.5%0.44%0.12%0.06%0.01%
Apr 202648%40%8%3.3%0.4%0.14%0.11%0.01%
May 202648%39.9%8%3.4%0.48%0.11%0.08%0.01%
Jun 202653.5%35.1%7.3%3.5%0.4%0.12%0.08%0.01%
Jul 202649.9%37.6%8.3%3.6%0.43%0.14%0.06%0.01%
Aug 202649.8%37.7%8.3%3.7%0.38%0.14%0.07%0.01%
Sep 202649.7%37.7%8.2%3.8%0.38%0.14%0.06%0.02%

  1. 1.AppsFlyer

    49.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.OneSignal

    37.7%

    Held 2nd. 56.1K estimated branded searches, +0.05% vs prior month. Share 0 points.

  3. 3.Customer.io

    8.2%

    Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Braze

    3.8%

    Held 4th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.2 points.

  5. 5.Iterable

    0.38%

    Held 5th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  6. 6.Airship

    0.14%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.CleverTap

    0.06%

    Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

  8. 8.MoEngage

    0.02%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between OneSignal and its closest rivals

Every comparison with OneSignal

19 comparisons

How has branded search demand for OneSignal changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OneSignal worldwide fell from 62.3K to 57.3K.
  • Across the 12 months ending September 2026, OneSignal’s share of searches among mobile marketing platforms worldwide decreased from 39.6% to 37.7%.
  • Across the 12 months ending September 2026, OneSignal’s share of searches among mobile marketing platforms worldwide peaked at 40.3% in November 2025 and was lowest at 35.1% in June 2026.

How did search popularity change for mobile marketing platforms worldwide in September 2026?

4 changes

  1. AppsFlyer’s share of searches among mobile marketing platforms worldwide has lost ground for 3 months in a row, from 53.5% to 49.7% in September 2026.

  2. Estimated monthly branded searches for MoEngage worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  3. Estimated monthly branded searches for CleverTap worldwide fell 43.8% over 12 measured months, from 160 to 90 in September 2026.

  4. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

How are OneSignal’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using OneSignal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • app onesignal
  • one signal
  • one signal notifications
  • OneSignal
  • onesignal app
  • onesignal email
  • onesignal mobile push
  • onesignal notification
  • onesignal push
  • onesignal push notification
  • onesignal sms
  • onesignal web
  • onesignal web push
  • onesignal whatsapp

Do you work for OneSignal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OneSignal compete?

OneSignal is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Customer engagement platforms2nd of 1013.3%Show ranking
Mobile marketing platforms2nd of 837.7%Shown above
In app messaging platforms2nd of 938.4%Show ranking
Push notification services1st of 1147.5%Show ranking
Web push notification platforms1st of 755.8%Show ranking
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