How popular isAppsFlyer?
In September 2026, people searched for AppsFlyer by name about 74,000 times worldwide, about the same as the previous year. These searches made up 49.7% of all global mobile marketing platform searches, placing AppsFlyer first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about mobile marketing platforms, AppsFlyer appeared in two of the five answers and was the sixth most recommended of the eight.
AppsFlyer is the most searched of 8 competitors and the sixth most recommended in AI answers.
AppsFlyerShare of searches 49.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
OneSignalShare of searches 37.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Customer.ioShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
BrazeShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
IterableShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top mobile marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AppsFlyer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AppsFlyer is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OneSignal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iterable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mobile marketing platforms
5 answers
Asked ChatGPT
“Which mobile marketing platform should I use?”
Asked ChatGPT
“What are the best mobile marketing platforms?”
Asked ChatGPT
“What's the best mobile marketing platform for in-app messaging?”
Searched Google, AI Overview
“mobile marketing platforms”
Searched Google, AI Overview
“in-app marketing tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which mobile marketing platforms compete with AppsFlyer?
Share of searches by month for AppsFlyer, OneSignal, Customer.io, Braze. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppsFlyer | OneSignal | Customer.io | Braze | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 39.6% | 8% | 4% | 0.43% | 0.14% | 0.1% | 0.01% |
| Nov 2025 | 48.9% | 40.3% | 6.7% | 3.6% | 0.36% | 0.11% | 0.08% | 0.02% |
| Dec 2025 | 47.6% | 39.8% | 7.9% | 3.9% | 0.41% | 0.17% | 0.1% | 0.02% |
| Jan 2026 | 47.6% | 39.7% | 7.9% | 4.1% | 0.44% | 0.14% | 0.06% | 0.01% |
| Feb 2026 | 46.4% | 38.7% | 9.5% | 4.7% | 0.45% | 0.16% | 0.12% | 0.02% |
| Mar 2026 | 52.7% | 35.9% | 7.2% | 3.5% | 0.44% | 0.12% | 0.06% | 0.01% |
| Apr 2026 | 48% | 40% | 8% | 3.3% | 0.4% | 0.14% | 0.11% | 0.01% |
| May 2026 | 48% | 39.9% | 8% | 3.4% | 0.48% | 0.11% | 0.08% | 0.01% |
| Jun 2026 | 53.5% | 35.1% | 7.3% | 3.5% | 0.4% | 0.12% | 0.08% | 0.01% |
| Jul 2026 | 49.9% | 37.6% | 8.3% | 3.6% | 0.43% | 0.14% | 0.06% | 0.01% |
| Aug 2026 | 49.8% | 37.7% | 8.3% | 3.7% | 0.38% | 0.14% | 0.07% | 0.01% |
| Sep 2026 | 49.7% | 37.7% | 8.2% | 3.8% | 0.38% | 0.14% | 0.06% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 74K | 0% | -0.1 points | |
| 2, held 2nd | 37.7% | 56.1K | +0.05% | 0 points | |
| 3, held 3rd | 8.2% | 12.3K | -0.08% | 0 points | |
| 4, held 4th | 3.8% | 5.7K | +4.6% | +0.2 points | |
| 5, held 5th | 0.38% | 560 | -1.8% | 0 points | |
| 6, held 6th | 0.14% | 210 | 0% | 0 points | |
| 7, held 7th | 0.06% | 90 | -10% | 0 points | |
| 8, held 8th | 0.02% | 30 | +50% | 0 points |
49.7%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
37.7%
Held 2nd. 56.1K estimated branded searches, +0.05% vs prior month. Share 0 points.
8.2%
Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.
4.
Braze3.8%
Held 4th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.2 points.
5.
Iterable0.38%
Held 5th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.
6.
Airship0.14%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.
8.
MoEngage0.02%
Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.
Compare popularity between AppsFlyer and its closest rivals
Every comparison with AppsFlyer
17 comparisons
- AppsFlyer vs GfK
- AppsFlyer vs Ipsos
- AppsFlyer vs Kantar
- AppsFlyer vs OneSignal
- AppsFlyer vs Comscore
- AppsFlyer vs Customer.io
- AppsFlyer vs Nielsen
- AppsFlyer vs DoubleVerify
- AppsFlyer vs Braze
- AppsFlyer vs Kochava
- AppsFlyer vs Branch
- AppsFlyer vs VideoAmp
- AppsFlyer vs Iterable
- Airship vs AppsFlyer
- AppsFlyer vs CleverTap
- AppsFlyer vs Measured
- Adjust vs AppsFlyer
How has branded search demand for AppsFlyer changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AppsFlyer worldwide held steady at 74K.
- Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile marketing platforms worldwide increased from 47.8% to 49.7%.
- Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile marketing platforms worldwide peaked at 53.5% in June 2026 and was lowest at 46.4% in February 2026.
How did search popularity change for mobile marketing platforms worldwide in September 2026?
4 changes
AppsFlyer’s share of searches among mobile marketing platforms worldwide has lost ground for 3 months in a row, from 53.5% to 49.7% in September 2026.
Estimated monthly branded searches for MoEngage worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
Estimated monthly branded searches for CleverTap worldwide fell 43.8% over 12 measured months, from 160 to 90 in September 2026.
Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.
How are AppsFlyer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AppsFlyer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- appsflyer
- appsflyer mobile attribution
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Where does AppsFlyer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Media measurement platforms | 4th of 10 | 13.8% | Show ranking |
| Mobile marketing platforms | 1st of 8 | 49.7% | Shown above |
| Mobile attribution platforms | 1st of 5 | 91.5% | Show ranking |
Is AppsFlyer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.