Brandwave

AppsFlyer vs DoubleVerify:Which is more popular?

In September 2026, AppsFlyer had more branded searches than DoubleVerify among media measurement platforms worldwide. AppsFlyer had about 74,000 branded searches, while DoubleVerify had 8,100. AppsFlyer made up 13.8% of all media measurement platform searches we track, and DoubleVerify accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about media measurement platforms, AppsFlyer and DoubleVerify each appeared in two of the five answers. DoubleVerify was mentioned before AppsFlyer in two out of three answers that named either.

Among media measurement platforms worldwide in September 2026

Who do people search for more?

AppsFlyer, about 9 searches for every 1 for DoubleVerify

AppsFlyer 74K searchesDoubleVerify 8.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

AppsFlyer in 2 of 5DoubleVerify in 2 of 5

Who does AI recommend more?

DoubleVerify, named ahead of AppsFlyer in 2 of 3 answers

DoubleVerify first in 2AppsFlyer first in 1

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Top media measurement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AppsFlyer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DoubleVerify was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DoubleVerify was listed before AppsFlyer in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nielsen1st
  2. Comscore2nd
  3. Rockerbox3rd
  4. DoubleVerify4th
  5. Measured5th
  6. AppsFlyer6th
  7. VideoAmp7th
  8. Kantar8th
  9. Ipsos–
  10. GfK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nielsen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Comscore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockerbox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoubleVerify2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VideoAmp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Measured2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ipsos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GfK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about media measurement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AppsFlyer or DoubleVerify more popular in search?

This chart shows how often people search Google for AppsFlyer and DoubleVerify by name. Each line represents a brand's share of searches for all ten media measurement platforms we track, month by month, from English-language searches worldwide.

AppsFlyer and DoubleVerify among media measurement platforms worldwide, by month

Share of searches by month for AppsFlyer, DoubleVerify. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosGfKKantarAppsFlyerComscoreNielsenDoubleVerifyVideoAmpMeasuredRockerbox
Oct 202545.2%16.5%20.3%11.1%2.7%1.8%1.8%0.44%0.02%<0.01%
Nov 202537.4%20.5%20.5%13.8%2.8%2.8%1.8%0.45%0.02%<0.01%
Dec 202542.3%19%19%12.7%2.5%2.1%1.7%0.51%0.02%<0.01%
Jan 202640.1%18%18%14.7%3.6%2.9%2%0.58%0.02%<0.01%
Feb 202641.7%18.8%18.8%12.5%3.1%2.5%2.1%0.6%0.02%<0.01%
Mar 202641.2%18.4%18.4%15.1%3%1.7%1.7%0.49%0.02%<0.01%
Apr 202649.1%14.8%17.9%12.1%2.4%1.6%1.6%0.47%0.02%<0.01%
May 202645.3%13.6%20.2%13.6%2.7%2.2%1.8%0.44%0.02%<0.01%
Jun 202651.5%10.4%15.5%15.5%2.5%2.5%1.7%0.41%0.02%<0.01%
Jul 202643.2%13%19.5%15.9%2.6%3.2%2.1%0.41%0.02%<0.01%
Aug 202646%13.8%16.9%13.8%2.8%3.4%2.8%0.54%0.02%<0.01%
Sep 202645.7%16.8%16.8%13.8%2.8%2.2%1.5%0.36%0.02%<0.01%

How has the AppsFlyer and DoubleVerify comparison changed over the last 12 months?

3 findings

How did search popularity change for media measurement platforms worldwide in September 2026?

2 changes

  1. In September 2026, GfK overtook Kantar and AppsFlyer to rank 2nd among media measurement platforms worldwide, with 16.8% of the searches.

  2. In September 2026, DoubleVerify lost share of searches among media measurement platforms worldwide, from 2.8% to 1.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AppsFlyer’s and DoubleVerify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AppsFlyer

1 branded search term

  • appsflyer

DoubleVerify

1 branded search term

  • doubleverify

How the Brand Demand Index is measured

Other head-to-heads among media measurement platforms

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