Brandwave

How popular isAppsFlyer in search?

In August 2026, there were an estimated 74.4K branded searches for AppsFlyer worldwide which held steady over the last 11 months. AppsFlyer holds 90.1% estimated Share of Search among mobile attribution platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AppsFlyer90.1%
  2. Kochava5.4%
  3. Branch3%
  4. Adjust1.2%
  5. Singular0.27%
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Which mobile attribution platforms compete with AppsFlyer?

AppsFlyer against mobile attribution platforms worldwide, by month

Share of Search by month for AppsFlyer, Kochava, Branch. The figures are in the table below the chart.

View monthly share of search table
MonthAppsFlyerKochavaBranchAdjustSingular
Oct 202585.7%7.8%5.1%1.1%0.26%
Nov 202585%9.5%4.1%1.1%0.32%
Dec 202584.1%9.3%5%1.3%0.32%
Jan 202684.9%9.4%4.1%1.2%0.42%
Feb 202684.2%9.3%5%1.1%0.4%
Mar 202689.8%5.4%3.6%0.95%0.3%
Apr 202686.6%7.8%4.2%1.1%0.33%
May 202686.5%7.8%4.2%1.1%0.33%
Jun 202690.8%4.4%3.6%0.92%0.23%
Jul 202689.6%5.4%3.5%1.2%0.26%
Aug 202690.1%5.4%3%1.2%0.27%
Sep 2026—————

  1. 1.AppsFlyer

    90.1%

    held 1st · 74.4K estimated branded searches · -0.08% vs prior month · +0.5 points

  2. 2.Kochava

    5.4%

    held 2nd · 4.5K estimated branded searches · 0% vs prior month · 0 points

  3. 3.Branch

    3%

    held 3rd · 2.4K estimated branded searches · -16.4% vs prior month · -0.6 points

  4. 4.Adjust

    1.2%

    held 4th · 1K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Singular

    0.27%

    held 5th · 220 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between AppsFlyer and its closest rivals

How has branded search demand for AppsFlyer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AppsFlyer worldwide held steady, from 74.5K to 74.4K.
  • Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide increased from 85.7% to 90.1%.
  • Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide peaked at 90.8% in June 2026 and was lowest at 84.1% in December 2025.

How did search popularity change for mobile attribution platforms worldwide in August 2026?

  1. In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%.

  2. In August 2026, Branch lost estimated Share of Search among mobile attribution platforms worldwide, from 3.5% to 3%.

  3. Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026.

  4. Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026.

How is AppsFlyer measured?

Brandwave collects information about searches that people make online using AppsFlyer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • appsflyer
  • appsflyer mobile attribution
  • appsflyer.com

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How the Brand Demand Index is measured

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