Brandwave

Mobile attribution platforms:Which brands are most popular in search?

In August 2026, AppsFlyer was the most searched among mobile attribution platforms worldwide, with an estimated 74.4K branded searches and 90.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AppsFlyer90.1%
  2. Kochava5.4%
  3. Branch3%
  4. Adjust1.2%
  5. Singular0.27%

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Share of SearchLeaderboard

Compare platforms that measure app acquisition, deep-link journeys, and mobile campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mobile attribution platforms worldwide, by month

Share of Search by month for AppsFlyer, Kochava, Branch. The figures are in the table below the chart.

View monthly share of search table
MonthAppsFlyerKochavaBranchAdjustSingular
Oct 202585.7%7.8%5.1%1.1%0.26%
Nov 202585%9.5%4.1%1.1%0.32%
Dec 202584.1%9.3%5%1.3%0.32%
Jan 202684.9%9.4%4.1%1.2%0.42%
Feb 202684.2%9.3%5%1.1%0.4%
Mar 202689.8%5.4%3.6%0.95%0.3%
Apr 202686.6%7.8%4.2%1.1%0.33%
May 202686.5%7.8%4.2%1.1%0.33%
Jun 202690.8%4.4%3.6%0.92%0.23%
Jul 202689.6%5.4%3.5%1.2%0.26%
Aug 202690.1%5.4%3%1.2%0.27%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.AppsFlyer

    90.1%

    held 1st · 74.4K estimated branded searches · -0.08% vs prior month · +0.5 points

  2. 2.Kochava

    5.4%

    held 2nd · 4.5K estimated branded searches · 0% vs prior month · 0 points

  3. 3.Branch

    3%

    held 3rd · 2.4K estimated branded searches · -16.4% vs prior month · -0.6 points

  4. 4.Adjust

    1.2%

    held 4th · 1K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Singular

    0.27%

    held 5th · 220 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among mobile attribution platforms worldwide?

In August 2026, AppsFlyer was the most searched among mobile attribution platforms worldwide, with an estimated 74.4K branded searches and 90.1% estimated Share of Search within this set. Kochava is in 2nd place, 84.7 percentage points behind at 5.4% Share of Search.

Global mobile attribution platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AppsFlyer85.7% → 90.1%90.8%Jun 202684.1%Dec 20251st
Kochava7.8% → 5.4%9.5%Nov 20254.4%Jun 20262nd
Branch5.1% → 3%5.1%Oct 20253%Aug 20263rd
Adjust1.1% → 1.2%1.3%Dec 20250.92%Jun 20264th
Singular0.26% → 0.27%0.42%Jan 20260.23%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide increased from 85.7% to 90.1%.
  • Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide decreased from 7.8% to 5.4%.
  • Across the 11 months ending August 2026, Branch’s estimated Share of Search among mobile attribution platforms worldwide decreased from 5.1% to 3%.
  • Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide peaked at 90.8% in June 2026 and was lowest at 84.1% in December 2025.
  • Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide peaked at 9.5% in November 2025 and was lowest at 4.4% in June 2026.
  • Across the 11 months ending August 2026, Adjust and Singular held steady: their estimated Share of Search among mobile attribution platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for mobile attribution platforms worldwide in August 2026?

  1. In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%.

  2. In August 2026, Branch lost estimated Share of Search among mobile attribution platforms worldwide, from 3.5% to 3%.

  3. Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026.

  4. Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026.

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