Brandwave

Branch vs Kochava:Which is more popular by branded search?

In August 2026, Kochava had more branded searches than Branch among mobile attribution platforms worldwide. Kochava was estimated to have 4.5K branded searches compared to Branch’s 2.4K, and held a 5.4% Share of Search versus Branch’s 3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among mobile attribution platforms worldwide in August 2026Which is more popular in search, Branch or Kochava?
Branch3%2.4K searches
vs
Kochava5.4%4.5K searches

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Which is more popular in search, Branch or Kochava?

Compare platforms that measure app acquisition, deep-link journeys, and mobile campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Branch and Kochava among mobile attribution platforms worldwide, by month

Share of Search by month for Kochava, Branch. The figures are in the table below the chart.

View monthly share of search table
MonthAppsFlyerKochavaBranchAdjustSingular
Oct 202585.7%7.8%5.1%1.1%0.26%
Nov 202585%9.5%4.1%1.1%0.32%
Dec 202584.1%9.3%5%1.3%0.32%
Jan 202684.9%9.4%4.1%1.2%0.42%
Feb 202684.2%9.3%5%1.1%0.4%
Mar 202689.8%5.4%3.6%0.95%0.3%
Apr 202686.6%7.8%4.2%1.1%0.33%
May 202686.5%7.8%4.2%1.1%0.33%
Jun 202690.8%4.4%3.6%0.92%0.23%
Jul 202689.6%5.4%3.5%1.2%0.26%
Aug 202690.1%5.4%3%1.2%0.27%
Sep 2026—————

How has the Branch and Kochava comparison changed over the last 12 months?

  • Kochava was ahead of Branch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Branch’s estimated Share of Search among mobile attribution platforms worldwide moved from 5.1% to 3%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 11 months ending August 2026, Kochava’s estimated Share of Search among mobile attribution platforms worldwide moved from 7.8% to 5.4%, and its estimated monthly branded searches moved from 6.8K to 4.5K.

How did search popularity change for mobile attribution platforms worldwide in August 2026?

  1. In August 2026, Branch lost estimated Share of Search among mobile attribution platforms worldwide, from 3.5% to 3%.

  2. Estimated monthly branded searches for Kochava worldwide fell 34.7% over 11 measured months, from 6.8K to 4.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Branch’s and Kochava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Branch

3 branded search terms

  • branch mobile attribution
  • branch mobile measurement
  • branch.io

Kochava

2 branded search terms

  • kochava
  • kochava.com

How the Brand Demand Index is measured

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