Brandwave

How popular isAppsFlyer?

In September 2026, people searched for AppsFlyer by name about 74,000 times worldwide, about the same as the previous year. These searches made up 91.5% of all global mobile attribution platform searches, placing AppsFlyer first out of five platforms. When we asked both ChatGPT and Google AI Overviews about mobile attribution platforms, AppsFlyer appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

AppsFlyer is the most searched of 5 competitors and the most recommended in AI answers.

  1. AppsFlyerShare of searches 91.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KochavaShare of searches 5.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. BranchShare of searches 3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. AdjustShare of searches 0.04%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SingularShare of searches 0.02%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top mobile attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AppsFlyer appeared in all five answers. AppsFlyer is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AppsFlyer1st
  2. Adjust2nd
  3. Singular3rd
  4. Branch4th
  5. Kochava5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AppsFlyer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Branch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adjust5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Singular5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kochava2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mobile attribution platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mobile attribution platforms compete with AppsFlyer?

AppsFlyer against mobile attribution platforms worldwide, by month

Share of searches by month for AppsFlyer, Kochava, Branch. The figures are in the table below the chart.

View monthly share of searches table
MonthAppsFlyerKochavaBranchAdjustSingular
Oct 202587%7.8%5.2%0.05%0.02%
Nov 202586.3%9.4%4.2%0.05%0.02%
Dec 202585.5%9.3%5.1%0.07%0.03%
Jan 202686.2%9.4%4.2%0.07%0.06%
Feb 202685.5%9.3%5.1%0.07%0.04%
Mar 202690.8%5.4%3.6%0.09%0.05%
Apr 202687.8%7.8%4.3%0.09%0.02%
May 202687.7%7.8%4.3%0.12%0.02%
Jun 202691.8%4.5%3.7%0.04%0.02%
Jul 202691%5.4%3.6%0.04%0.01%
Aug 202691.5%5.4%3%0.04%0.01%
Sep 202691.5%5.4%3%0.04%0.02%

  1. 1.AppsFlyer

    91.5%

    Held 1st. 74K estimated branded searches, -0.03% vs prior month. Share 0 points.

  2. 2.Kochava

    5.4%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Branch

    3%

    Held 3rd. 2.4K estimated branded searches, -0.41% vs prior month. Share 0 points.

  4. 4.Adjust

    0.04%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Singular

    0.02%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between AppsFlyer and its closest rivals

Every comparison with AppsFlyer

17 comparisons

How has branded search demand for AppsFlyer changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AppsFlyer worldwide held steady at 74K.
  • Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile attribution platforms worldwide increased from 87% to 91.5%.
  • Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile attribution platforms worldwide peaked at 91.8% in June 2026 and was lowest at 85.5% in February 2026.

How did search popularity change for mobile attribution platforms worldwide in September 2026?

3 changes

  1. Kochava’s share of searches among mobile attribution platforms worldwide has gained ground for 3 months in a row, from 4.5% to 5.4% in September 2026.

  2. Branch’s share of searches among mobile attribution platforms worldwide has lost ground for 3 months in a row, from 3.7% to 3% in September 2026.

  3. Estimated monthly branded searches for Adjust worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are AppsFlyer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AppsFlyer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • appsflyer
  • appsflyer mobile attribution

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How the Brand Demand Index is measured

Where does AppsFlyer compete?

AppsFlyer is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Media measurement platforms4th of 1013.8%Show ranking
Mobile marketing platforms1st of 849.7%Show ranking
Mobile attribution platforms1st of 591.5%Shown above
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