Adjust vs AppsFlyer:Which is more popular by branded search?
In August 2026, AppsFlyer had more branded searches than Adjust among mobile attribution platforms worldwide. AppsFlyer was estimated to have 74.4K branded searches compared to Adjust’s 1K, and held a 90.1% Share of Search versus Adjust’s 1.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Adjust or AppsFlyer?
Compare platforms that measure app acquisition, deep-link journeys, and mobile campaign performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AppsFlyer, Adjust. The figures are in the table below the chart.
View monthly share of search table
| Month | AppsFlyer | Kochava | Branch | Adjust | Singular |
|---|---|---|---|---|---|
| Oct 2025 | 85.7% | 7.8% | 5.1% | 1.1% | 0.26% |
| Nov 2025 | 85% | 9.5% | 4.1% | 1.1% | 0.32% |
| Dec 2025 | 84.1% | 9.3% | 5% | 1.3% | 0.32% |
| Jan 2026 | 84.9% | 9.4% | 4.1% | 1.2% | 0.42% |
| Feb 2026 | 84.2% | 9.3% | 5% | 1.1% | 0.4% |
| Mar 2026 | 89.8% | 5.4% | 3.6% | 0.95% | 0.3% |
| Apr 2026 | 86.6% | 7.8% | 4.2% | 1.1% | 0.33% |
| May 2026 | 86.5% | 7.8% | 4.2% | 1.1% | 0.33% |
| Jun 2026 | 90.8% | 4.4% | 3.6% | 0.92% | 0.23% |
| Jul 2026 | 89.6% | 5.4% | 3.5% | 1.2% | 0.26% |
| Aug 2026 | 90.1% | 5.4% | 3% | 1.2% | 0.27% |
| Sep 2026 | — | — | — | — | — |
How has the Adjust and AppsFlyer comparison changed over the last 12 months?
3 findings
- AppsFlyer was ahead of Adjust in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adjust’s estimated Share of Search among mobile attribution platforms worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 920 to 1K.
- Across the 11 months ending August 2026, AppsFlyer’s estimated Share of Search among mobile attribution platforms worldwide moved from 85.7% to 90.1%, and its estimated monthly branded searches moved from 74.5K to 74.4K.
How did search popularity change for mobile attribution platforms worldwide in August 2026?
2 changes
In August 2026, AppsFlyer gained estimated Share of Search among mobile attribution platforms worldwide, from 89.6% to 90.1%.
Estimated monthly branded searches for Adjust worldwide rose 12% over 11 measured months, from 920 to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adjust’s and AppsFlyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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