AppsFlyer vs Iterable:Which is more popular?
In September 2026, AppsFlyer had more branded searches than Iterable among mobile marketing platforms worldwide. AppsFlyer had about 74,000 branded searches, while Iterable had 560. AppsFlyer made up 49.7% of all mobile marketing platform searches we track, and Iterable accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about mobile marketing platforms, AppsFlyer and Iterable each appeared in two of the five answers. AppsFlyer was mentioned before Iterable in two out of three answers that named either.
Who do people search for more?
AppsFlyer, about 132 searches for every 1 for Iterable
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
AppsFlyer, named ahead of Iterable in 2 of 3 answers
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Top mobile marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AppsFlyer and Iterable were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AppsFlyer was listed before Iterable in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OneSignal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about mobile marketing platforms
5 answers
Asked ChatGPT
“Which mobile marketing platform should I use?”
Asked ChatGPT
“What are the best mobile marketing platforms?”
Asked ChatGPT
“What's the best mobile marketing platform for in-app messaging?”
Searched Google, AI Overview
“mobile marketing platforms”
Searched Google, AI Overview
“in-app marketing tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AppsFlyer or Iterable more popular in search?
This chart shows how often people search Google for AppsFlyer and Iterable by name. Each line represents a brand's share of searches for all eight mobile marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for AppsFlyer, Iterable. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppsFlyer | OneSignal | Customer.io | Braze | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 39.6% | 8% | 4% | 0.43% | 0.14% | 0.1% | 0.01% |
| Nov 2025 | 48.9% | 40.3% | 6.7% | 3.6% | 0.36% | 0.11% | 0.08% | 0.02% |
| Dec 2025 | 47.6% | 39.8% | 7.9% | 3.9% | 0.41% | 0.17% | 0.1% | 0.02% |
| Jan 2026 | 47.6% | 39.7% | 7.9% | 4.1% | 0.44% | 0.14% | 0.06% | 0.01% |
| Feb 2026 | 46.4% | 38.7% | 9.5% | 4.7% | 0.45% | 0.16% | 0.12% | 0.02% |
| Mar 2026 | 52.7% | 35.9% | 7.2% | 3.5% | 0.44% | 0.12% | 0.06% | 0.01% |
| Apr 2026 | 48% | 40% | 8% | 3.3% | 0.4% | 0.14% | 0.11% | 0.01% |
| May 2026 | 48% | 39.9% | 8% | 3.4% | 0.48% | 0.11% | 0.08% | 0.01% |
| Jun 2026 | 53.5% | 35.1% | 7.3% | 3.5% | 0.4% | 0.12% | 0.08% | 0.01% |
| Jul 2026 | 49.9% | 37.6% | 8.3% | 3.6% | 0.43% | 0.14% | 0.06% | 0.01% |
| Aug 2026 | 49.8% | 37.7% | 8.3% | 3.7% | 0.38% | 0.14% | 0.07% | 0.01% |
| Sep 2026 | 49.7% | 37.7% | 8.2% | 3.8% | 0.38% | 0.14% | 0.06% | 0.02% |
How has the AppsFlyer and Iterable comparison changed over the last 12 months?
3 findings
- AppsFlyer was ahead of Iterable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile marketing platforms worldwide moved from 47.8% to 49.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 12 months ending September 2026, Iterable’s share of searches among mobile marketing platforms worldwide moved from 0.43% to 0.38%, and its estimated monthly branded searches moved from 670 to 560.
How did search popularity change for mobile marketing platforms worldwide in September 2026?
2 changes
AppsFlyer’s share of searches among mobile marketing platforms worldwide has lost ground for 3 months in a row, from 53.5% to 49.7% in September 2026.
Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using AppsFlyer’s and Iterable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mobile marketing platforms
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