Airship vs AppsFlyer:Which is searched more?
In September 2026, AppsFlyer had more branded searches than Airship among mobile marketing platforms worldwide. AppsFlyer had about 74,000 branded searches, while Airship had 210. AppsFlyer made up 49.7% of all mobile marketing platform searches we track, and Airship accounted for 0.14%. These are worldwide searches for English-language branded terms.
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Is Airship or AppsFlyer more popular in search?
Compare the platforms used to market inside mobile apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AppsFlyer, Airship. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppsFlyer | OneSignal | Customer.io | Braze | Iterable | Airship | CleverTap | MoEngage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 39.6% | 8% | 4% | 0.43% | 0.14% | 0.1% | 0.01% |
| Nov 2025 | 48.9% | 40.3% | 6.7% | 3.6% | 0.36% | 0.11% | 0.08% | 0.02% |
| Dec 2025 | 47.6% | 39.8% | 7.9% | 3.9% | 0.41% | 0.17% | 0.1% | 0.02% |
| Jan 2026 | 47.6% | 39.7% | 7.9% | 4.1% | 0.44% | 0.14% | 0.06% | 0.01% |
| Feb 2026 | 46.4% | 38.7% | 9.5% | 4.7% | 0.45% | 0.16% | 0.12% | 0.02% |
| Mar 2026 | 52.7% | 35.9% | 7.2% | 3.5% | 0.44% | 0.12% | 0.06% | 0.01% |
| Apr 2026 | 48% | 40% | 8% | 3.3% | 0.4% | 0.14% | 0.11% | 0.01% |
| May 2026 | 48% | 39.9% | 8% | 3.4% | 0.48% | 0.11% | 0.08% | 0.01% |
| Jun 2026 | 53.5% | 35.1% | 7.3% | 3.5% | 0.4% | 0.12% | 0.08% | 0.01% |
| Jul 2026 | 49.9% | 37.6% | 8.3% | 3.6% | 0.43% | 0.14% | 0.06% | 0.01% |
| Aug 2026 | 49.8% | 37.7% | 8.3% | 3.7% | 0.38% | 0.14% | 0.07% | 0.01% |
| Sep 2026 | 49.7% | 37.7% | 8.2% | 3.8% | 0.38% | 0.14% | 0.06% | 0.02% |
How has the Airship and AppsFlyer comparison changed over the last 12 months?
3 findings
- AppsFlyer was ahead of Airship in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airship’s share of searches among mobile marketing platforms worldwide held steady at 0.14%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, AppsFlyer’s share of searches among mobile marketing platforms worldwide moved from 47.8% to 49.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for mobile marketing platforms worldwide in September 2026?
1 change
AppsFlyer’s share of searches among mobile marketing platforms worldwide has lost ground for 3 months in a row, from 53.5% to 49.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Airship’s and AppsFlyer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mobile marketing platforms
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