How popular isIpsos in search?
In August 2026, there were an estimated 246K branded searches for Ipsos worldwide which held steady over the last 11 months. Ipsos holds 55.5% estimated Share of Search among media measurement platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which media measurement platforms compete with Ipsos?
Share of Search by month for Ipsos, Kantar, GfK, Nielsen, Comscore. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | GfK | Nielsen | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 25.9% | 21.1% | 2.3% | 3.5% |
| Nov 2025 | 44.6% | 24.4% | 24.4% | 3.3% | 3.3% |
| Dec 2025 | 49.7% | 22.4% | 22.4% | 2.5% | 3% |
| Jan 2026 | 48.4% | 21.8% | 21.8% | 3.6% | 4.4% |
| Feb 2026 | 49.2% | 22.1% | 22.1% | 3% | 3.6% |
| Mar 2026 | 49.8% | 22.3% | 22.3% | 2% | 3.7% |
| Apr 2026 | 57.2% | 20.9% | 17.2% | 1.9% | 2.8% |
| May 2026 | 53.8% | 24.1% | 16.2% | 2.6% | 3.3% |
| Jun 2026 | 62.5% | 18.8% | 12.6% | 3.1% | 3.1% |
| Jul 2026 | 53% | 23.9% | 16% | 3.9% | 3.2% |
| Aug 2026 | 55.5% | 20.4% | 16.7% | 4.1% | 3.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.5% | 246K | +22.4% | +2.4 points | |
| 2, held 2nd | 20.4% | 90.5K | 0% | -3.5 points | |
| 3, held 3rd | 16.7% | 74K | +22.3% | +0.7 points | |
| 4, held 4th | 4.1% | 18.1K | +22.3% | +0.2 points | |
| 5, held 5th | 3.3% | 14.8K | +22.1% | +0.1 points |
1.
Ipsos
55.5%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.
2.
Kantar20.4%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.5 points.
3.
GfK16.7%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
4.
Nielsen4.1%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
5.
Comscore3.3%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
Compare search popularity between Ipsos and its closest rivals
How has branded search demand for Ipsos changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ipsos worldwide held steady at 246K.
- Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among media measurement platforms worldwide increased from 47.2% to 55.5%.
- Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among media measurement platforms worldwide peaked at 62.5% in June 2026 and was lowest at 44.6% in November 2025.
How did search popularity change for media measurement platforms worldwide in August 2026?
5 changes
In August 2026, Ipsos gained estimated Share of Search among media measurement platforms worldwide, from 53% to 55.5%.
In August 2026, GfK gained estimated Share of Search among media measurement platforms worldwide, from 16% to 16.7%.
In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.
Nielsen’s estimated Share of Search among media measurement platforms worldwide has gained ground for 3 months in a row, from 2.6% to 4.1% in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Ipsos compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 1st of 6 | 37.7% | Show ranking |
| Media measurement platforms | 1st of 5 | 55.5% | Shown above |
How is Ipsos measured?
Brandwave collects information about searches that people make online using Ipsos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ipsos
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Is Ipsos your brand?
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