Brandwave

How popular isNielsenIQ?

In September 2026, people searched for NielsenIQ by name about 228,000 times worldwide, about the same as the previous year. These searches made up 22.4% of all global market research company searches, placing NielsenIQ third out of 13 companies. When we asked both ChatGPT and Google AI Overviews about market research companies, NielsenIQ appeared in three of the five answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

NielsenIQ is the third most searched of 13 competitors and the fourth most recommended in AI answers.

  1. IpsosShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. YouGovShare of searches 24.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. NielsenIQShare of searches 22.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. GfKShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KantarShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+8 more

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Top market research companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NielsenIQ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NielsenIQ is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ipsos1st
  2. Kantar2nd
  3. Nielsen3rd
  4. NielsenIQ4th
  5. Forrester Research5th
  6. Circana6th
  7. YouGov7th
  8. Touchstone Research8th
  9. Mintel9th
  10. B2B International10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ipsos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NielsenIQ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kantar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forrester Research3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouGov2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circana2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nielsen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • B2B International2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Touchstone Research2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about market research companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which market research companies compete with NielsenIQ?

NielsenIQ against market research companies worldwide, by month

Share of searches by month for Ipsos, YouGov, NielsenIQ, GfK, Kantar, Circana, Euromonitor, Mintel. The figures are in the table below the chart.

View monthly share of searches table
MonthIpsosYouGovNielsenIQGfKKantarCircanaEuromonitorMintelVerianNielsenForrester ResearchB2B InternationalTouchstone Research
Oct 202525.8%21.1%19.1%9.4%11.6%2.8%2.8%4.2%1.3%1%0.57%0.08%0.03%
Nov 202519.7%24.1%22.3%10.8%10.8%2.7%3.2%3.2%1.2%1.4%0.43%0.09%0.03%
Dec 202522.1%22.1%24.6%10%10%3%2.4%3%1.1%1.1%0.48%0.08%0.02%
Jan 202619.8%24.2%26.4%8.9%8.9%2.7%2.7%3.3%1.2%1.5%0.43%0.09%0.03%
Feb 202621.5%21.5%24.4%9.7%9.7%2.9%2.9%4.3%1.1%1.3%0.58%0.09%0.04%
Mar 202622.8%22.8%21.2%10.2%10.2%3.1%3.1%3.8%1.4%0.92%0.5%0.08%0.04%
Apr 202627.4%22.4%20.8%8.2%10%2.5%2.5%3.7%1.1%0.9%0.4%0.07%0.04%
May 202624.2%24.2%22.5%7.3%10.8%2.7%2.2%3.3%1.2%1.2%0.35%0.07%0.03%
Jun 202630.4%20.3%23.1%6.1%9.2%2.7%2.2%2.7%1.2%1.5%0.36%0.07%0.02%
Jul 202621.8%26.7%24.7%6.6%9.8%2.9%2%2.4%1.1%1.6%0.39%0.08%0.03%
Aug 202626%21.3%24.1%7.8%9.6%2.9%2.3%2.3%1.3%1.9%0.38%0.08%0.03%
Sep 202624.1%24.1%22.4%8.9%8.9%3.2%2.7%2.7%1.5%1.2%0.35%0.07%0.03%

  1. 1.Ipsos

    24.1%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.YouGov

    24.1%

    Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.NielsenIQ

    22.4%

    Moved from 2nd to 3rd. 228K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.GfK

    8.9%

    Moved from 5th to 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  5. 5.Kantar

    8.9%

    Moved from 4th to 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  6. 6.Circana

    3.2%

    Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  7. 7.Euromonitor

    2.7%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  8. 8.Mintel

    2.7%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  9. 9.Verian

    1.5%

    Moved from 10th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  10. 10.Nielsen

    1.2%

    Moved from 9th to 10th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  11. 11.Forrester Research

    0.35%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.B2B International

    0.07%

    Held 12th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Touchstone Research

    0.03%

    Held 13th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between NielsenIQ and its closest rivals

Every comparison with NielsenIQ

15 comparisons

How has branded search demand for NielsenIQ changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NielsenIQ worldwide held steady, from 223K to 228K.
  • Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies worldwide increased from 19.1% to 22.4%.
  • Across the 12 months ending September 2026, NielsenIQ’s share of searches among market research companies worldwide peaked at 26.4% in January 2026 and was lowest at 19.1% in October 2025.

How did search popularity change for market research companies worldwide in September 2026?

6 changes

  1. In September 2026, YouGov overtook NielsenIQ to rank 2nd among market research companies worldwide, with 24.1% of the searches.

  2. In September 2026, GfK overtook Kantar to rank 4th among market research companies worldwide, with 8.9% of the searches.

  3. In September 2026, Ipsos lost share of searches among market research companies worldwide, from 26% to 24.1%.

  4. In September 2026, NielsenIQ lost share of searches among market research companies worldwide, from 24.1% to 22.4%.

  5. In September 2026, Nielsen lost share of searches among market research companies worldwide, from 1.9% to 1.2%.

  6. In September 2026, Kantar lost share of searches among market research companies worldwide, from 9.6% to 8.9%.

How are NielsenIQ’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NielsenIQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nielseniq
  • niq

Do you work for NielsenIQ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NielsenIQ compete?

NielsenIQ is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Retail analytics platforms3rd of 76.4%Show ranking
Market research companies3rd of 1322.4%Shown above
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