NielsenIQ vs RELEX Solutions:Which is more popular?
In September 2026, NielsenIQ had more branded searches than RELEX Solutions among retail analytics platforms worldwide. NielsenIQ had about 201,000 branded searches, while RELEX Solutions had 9,900. NielsenIQ made up 6.4% of all retail analytics platform searches we track, and RELEX Solutions accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about retail analytics platforms, RELEX Solutions appeared in two of the five answers and NielsenIQ in one. RELEX Solutions was mentioned before NielsenIQ in every answer that named either.
Who do people search for more?
NielsenIQ, about 20 searches for every 1 for RELEX Solutions
Who does AI mention more?
RELEX Solutions, mentioned in 2 of 5 answers, NielsenIQ in 1
Who does AI recommend more?
RELEX Solutions, named ahead of NielsenIQ in 2 of 2 answers
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Top retail analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RELEX Solutions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NielsenIQ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RELEX Solutions was listed before NielsenIQ in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Power BI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tableau4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- RELEX Solutions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NielsenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Circana1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kantar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about retail analytics platforms
5 answers
Asked ChatGPT
“Which retail analytics platform should I use?”
Asked ChatGPT
“What are the best retail analytics platforms?”
Asked ChatGPT
“What's the best retail analytics platform for a retail team?”
Searched Google, AI Overview
“retail analytics software”
Searched Google, AI Overview
“retail analytics tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is NielsenIQ or RELEX Solutions more popular in search?
This chart shows how often people search Google for NielsenIQ and RELEX Solutions by name. Each line represents a brand's share of searches for all seven retail analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for NielsenIQ, RELEX Solutions. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft Power BI | Tableau | NielsenIQ | Kantar | Circana | Euromonitor | RELEX Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.9% | 5% | 3.4% | 0.83% | 0.83% | 0.25% |
| Nov 2025 | 72% | 18% | 5.3% | 2.9% | 0.71% | 0.87% | 0.21% |
| Dec 2025 | 71.1% | 17.8% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jan 2026 | 71.7% | 17.9% | 6.4% | 2.4% | 0.71% | 0.71% | 0.26% |
| Feb 2026 | 72.6% | 18.1% | 5.3% | 2.4% | 0.72% | 0.72% | 0.21% |
| Mar 2026 | 71.9% | 18% | 5.3% | 2.9% | 0.87% | 0.87% | 0.26% |
| Apr 2026 | 72.1% | 18% | 5.3% | 2.9% | 0.71% | 0.71% | 0.26% |
| May 2026 | 74.7% | 15.2% | 5.5% | 3% | 0.74% | 0.61% | 0.22% |
| Jun 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Jul 2026 | 71.3% | 17.8% | 6.4% | 2.9% | 0.86% | 0.58% | 0.21% |
| Aug 2026 | 71.2% | 17.7% | 6.4% | 2.9% | 0.86% | 0.71% | 0.26% |
| Sep 2026 | 70.9% | 17.7% | 6.4% | 2.9% | 1% | 0.86% | 0.31% |
How has the NielsenIQ and RELEX Solutions comparison changed over the last 12 months?
3 findings
- NielsenIQ was ahead of RELEX Solutions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NielsenIQ’s share of searches among retail analytics platforms worldwide moved from 5% to 6.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, RELEX Solutions’ share of searches among retail analytics platforms worldwide moved from 0.25% to 0.31%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for retail analytics platforms worldwide in September 2026?
0 changes
Neither NielsenIQ nor RELEX Solutions moved beyond provider rounding among retail analytics platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NielsenIQ’s and RELEX Solutions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NielsenIQ
1 branded search term
- nielseniq
RELEX Solutions
1 branded search term
- relex solutions
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