How popular isNielsen in search?
In September 2026, there were an estimated 12.1K branded searches for Nielsen worldwide which held steady over the last 12 months. Nielsen holds 3.3% estimated Share of Search among market research companies worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which market research companies compete with Nielsen?
Share of Search by month for Ipsos, Kantar, Verian, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Nielsen |
|---|---|---|---|---|
| Oct 2025 | 65% | 29.2% | 3.2% | 2.6% |
| Nov 2025 | 59.5% | 32.6% | 3.6% | 4.4% |
| Dec 2025 | 64.6% | 29.1% | 3.2% | 3.2% |
| Jan 2026 | 63.1% | 28.4% | 3.8% | 4.6% |
| Feb 2026 | 64.1% | 28.9% | 3.2% | 3.9% |
| Mar 2026 | 64.6% | 28.9% | 3.9% | 2.6% |
| Apr 2026 | 69.5% | 25.4% | 2.8% | 2.3% |
| May 2026 | 64.7% | 28.9% | 3.2% | 3.2% |
| Jun 2026 | 71.9% | 21.6% | 2.9% | 3.5% |
| Jul 2026 | 63.6% | 28.6% | 3.1% | 4.7% |
| Aug 2026 | 67.1% | 24.7% | 3.3% | 4.9% |
| Sep 2026 | 67.7% | 24.9% | 4.1% | 3.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.7% | 246K | 0% | +0.6 points | |
| 2, held 2nd | 24.9% | 90.5K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 4.1% | 14.8K | +22.3% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.3% | 12.1K | -33.1% | -1.6 pointsmoved from 3rd to 4th |
1.
Ipsos
67.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Kantar24.9%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Verian4.1%
Moved from 4th to 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
4.
Nielsen3.3%
Moved from 3rd to 4th. 12.1K estimated branded searches, -33.1% vs prior month. Share -1.6 points.
Compare search popularity between Nielsen and its closest rivals
Every comparison with Nielsen
7 comparisons
How has branded search demand for Nielsen changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nielsen worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide increased from 2.6% to 3.3%.
- Across the 12 months ending September 2026, Nielsen’s estimated Share of Search among market research companies worldwide peaked at 4.9% in August 2026 and was lowest at 2.3% in April 2026.
How did search popularity change for market research companies worldwide in September 2026?
4 changes
In September 2026, Verian overtook Nielsen to rank 3rd among market research companies worldwide, with 4.1% estimated Share of Search.
In September 2026, Ipsos gained estimated Share of Search among market research companies worldwide, from 67.1% to 67.7%.
In September 2026, Nielsen lost estimated Share of Search among market research companies worldwide, from 4.9% to 3.3%.
Estimated monthly branded searches for Kantar worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
Where does Nielsen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 6th of 6 | 1.7% | Show ranking |
| Media measurement platforms | 5th of 5 | 2.7% | Show ranking |
| Market research companies | 4th of 4 | 3.3% | Shown above |
How is Nielsen measured?
Brandwave collects information about searches that people make online using Nielsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nielsen survey
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Is Nielsen your brand?
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