Brandwave

How popular isNielsen in search?

In August 2026, there were an estimated 18.1K branded searches for Nielsen worldwide which is up 49.6% over the last 11 months. Nielsen holds 4.1% estimated Share of Search among media measurement platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ipsos55.5%
  2. Kantar20.4%
  3. GfK16.7%
  4. Nielsen4.1%
  5. Comscore3.3%
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Which media measurement platforms compete with Nielsen?

Nielsen against media measurement platforms worldwide, by month

Share of Search by month for Ipsos, Kantar, GfK, Nielsen, Comscore. The figures are in the table below the chart.

View monthly share of search table
MonthIpsosKantarGfKNielsenComscore
Oct 202547.2%25.9%21.1%2.3%3.5%
Nov 202544.6%24.4%24.4%3.3%3.3%
Dec 202549.7%22.4%22.4%2.5%3%
Jan 202648.4%21.8%21.8%3.6%4.4%
Feb 202649.2%22.1%22.1%3%3.6%
Mar 202649.8%22.3%22.3%2%3.7%
Apr 202657.2%20.9%17.2%1.9%2.8%
May 202653.8%24.1%16.2%2.6%3.3%
Jun 202662.5%18.8%12.6%3.1%3.1%
Jul 202653%23.9%16%3.9%3.2%
Aug 202655.5%20.4%16.7%4.1%3.3%
Sep 2026—————

  1. 1.Ipsos

    55.5%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Kantar

    20.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.GfK

    16.7%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  4. 4.Nielsen

    4.1%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Comscore

    3.3%

    Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Nielsen and its closest rivals

How has branded search demand for Nielsen changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nielsen worldwide rose from 12.1K to 18.1K.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among media measurement platforms worldwide increased from 2.3% to 4.1%.
  • Across the 11 months ending August 2026, Nielsen’s estimated Share of Search among media measurement platforms worldwide peaked at 4.1% in August 2026 and was lowest at 1.9% in April 2026.
  • Across the 11 months ending August 2026, Nielsen rose from 5th to 4th among media measurement platforms worldwide.

How did search popularity change for media measurement platforms worldwide in August 2026?

  1. In August 2026, Ipsos gained estimated Share of Search among media measurement platforms worldwide, from 53% to 55.5%.

  2. In August 2026, GfK gained estimated Share of Search among media measurement platforms worldwide, from 16% to 16.7%.

  3. In August 2026, Kantar lost estimated Share of Search among media measurement platforms worldwide, from 23.9% to 20.4%.

  4. Nielsen’s estimated Share of Search among media measurement platforms worldwide has gained ground for 3 months in a row, from 2.6% to 4.1% in August 2026.

  5. Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Nielsen compete?

Nielsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Market research firms6th of 62.8%Show ranking
Media measurement platforms4th of 54.1%Shown above

How is Nielsen measured?

Brandwave collects information about searches that people make online using Nielsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nielsen survey

Do you work for Nielsen? To request corrections or removal please contact us via our support page and we will be happy to assist.

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