Brandwave

How popular isCustomer.io?

In September 2026, people searched for Customer.io by name about 12,300 times worldwide, about the same as the previous year. These searches made up 8.2% of all global mobile marketing platform searches, placing Customer.io third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about mobile marketing platforms, Customer.io appeared in two of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

Customer.io is the third most searched of 8 competitors and the eighth most recommended in AI answers.

  1. AppsFlyerShare of searches 49.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. OneSignalShare of searches 37.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Customer.ioShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. BrazeShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IterableShare of searches 0.38%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+3 more

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Top mobile marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Customer.io was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Customer.io is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. OneSignal2nd
  3. Airship3rd
  4. CleverTap4th
  5. MoEngage5th
  6. AppsFlyer6th
  7. Iterable7th
  8. Customer.io8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneSignal3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AppsFlyer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Customer.io2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about mobile marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mobile marketing platforms compete with Customer.io?

Customer.io against mobile marketing platforms worldwide, by month

Share of searches by month for AppsFlyer, OneSignal, Customer.io, Braze. The figures are in the table below the chart.

View monthly share of searches table
MonthAppsFlyerOneSignalCustomer.ioBrazeIterableAirshipCleverTapMoEngage
Oct 202547.8%39.6%8%4%0.43%0.14%0.1%0.01%
Nov 202548.9%40.3%6.7%3.6%0.36%0.11%0.08%0.02%
Dec 202547.6%39.8%7.9%3.9%0.41%0.17%0.1%0.02%
Jan 202647.6%39.7%7.9%4.1%0.44%0.14%0.06%0.01%
Feb 202646.4%38.7%9.5%4.7%0.45%0.16%0.12%0.02%
Mar 202652.7%35.9%7.2%3.5%0.44%0.12%0.06%0.01%
Apr 202648%40%8%3.3%0.4%0.14%0.11%0.01%
May 202648%39.9%8%3.4%0.48%0.11%0.08%0.01%
Jun 202653.5%35.1%7.3%3.5%0.4%0.12%0.08%0.01%
Jul 202649.9%37.6%8.3%3.6%0.43%0.14%0.06%0.01%
Aug 202649.8%37.7%8.3%3.7%0.38%0.14%0.07%0.01%
Sep 202649.7%37.7%8.2%3.8%0.38%0.14%0.06%0.02%

  1. 1.AppsFlyer

    49.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.OneSignal

    37.7%

    Held 2nd. 56.1K estimated branded searches, +0.05% vs prior month. Share 0 points.

  3. 3.Customer.io

    8.2%

    Held 3rd. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  4. 4.Braze

    3.8%

    Held 4th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.2 points.

  5. 5.Iterable

    0.38%

    Held 5th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  6. 6.Airship

    0.14%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.CleverTap

    0.06%

    Held 7th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

  8. 8.MoEngage

    0.02%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Customer.io and its closest rivals

Every comparison with Customer.io

22 comparisons

How has branded search demand for Customer.io changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Customer.io worldwide held steady at 12.3K.
  • Across the 12 months ending September 2026, Customer.io’s share of searches among mobile marketing platforms worldwide peaked at 9.5% in February 2026 and was lowest at 6.7% in November 2025.

How did search popularity change for mobile marketing platforms worldwide in September 2026?

4 changes

  1. AppsFlyer’s share of searches among mobile marketing platforms worldwide has lost ground for 3 months in a row, from 53.5% to 49.7% in September 2026.

  2. Estimated monthly branded searches for MoEngage worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

  3. Estimated monthly branded searches for CleverTap worldwide fell 43.8% over 12 measured months, from 160 to 90 in September 2026.

  4. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

How are Customer.io’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Customer.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • customer io
  • customer io crm
  • customer io email
  • customer io sms
  • customer io whatsapp
  • Customer.io

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How the Brand Demand Index is measured

Where does Customer.io compete?

Customer.io is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms6th of 80.29%Show ranking
Customer engagement platforms5th of 102.9%Show ranking
Customer marketing platforms3rd of 63.2%Show ranking
Mobile marketing platforms3rd of 88.2%Shown above
In app messaging platforms3rd of 98.4%Show ranking
Push notification services3rd of 1110.4%Show ranking
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Is Customer.io your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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