Airship vs Customer.io:Which is more popular by branded search?
In August 2026, Customer.io had more branded searches than Airship among customer engagement platforms worldwide. Customer.io was estimated to have 12.9K branded searches compared to Airship’s 2.2K, and held a 2.2% Share of Search versus Airship’s 0.38%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Airship or Customer.io?
Compare platforms for sending lifecycle email, SMS, push, and in-app messages to customers, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Customer.io, Airship. The figures are in the table below the chart.
View monthly share of search table
| Month | Klaviyo | Braze | OneSignal | CleverTap | MoEngage | Customer.io | Airship | Iterable |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 18.9% | 10.5% | 7.3% | 8.9% | 2.1% | 0.42% | 0.16% |
| Nov 2025 | 51.9% | 18.9% | 10.5% | 7.4% | 9% | 1.8% | 0.36% | 0.14% |
| Dec 2025 | 50.6% | 18.6% | 10.4% | 7.2% | 10.6% | 2.1% | 0.39% | 0.16% |
| Jan 2026 | 52.4% | 19.3% | 10.8% | 7.5% | 7.4% | 2.2% | 0.4% | 0.17% |
| Feb 2026 | 53.4% | 19.5% | 9.1% | 7.6% | 7.6% | 2.2% | 0.47% | 0.14% |
| Mar 2026 | 52.4% | 19.1% | 10.8% | 7.4% | 7.4% | 2.1% | 0.61% | 0.18% |
| Apr 2026 | 52.5% | 19.1% | 10.7% | 7.4% | 7.4% | 2.2% | 0.58% | 0.15% |
| May 2026 | 53% | 18.8% | 10.6% | 7.3% | 7.3% | 2.1% | 0.55% | 0.17% |
| Jun 2026 | 51.6% | 18.8% | 10.4% | 7.4% | 8.9% | 2.1% | 0.65% | 0.16% |
| Jul 2026 | 54.5% | 16.5% | 10.5% | 7.8% | 7.8% | 2.2% | 0.54% | 0.15% |
| Aug 2026 | 54.7% | 16.5% | 10.4% | 7.8% | 7.8% | 2.2% | 0.38% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Airship and Customer.io comparison changed over the last 12 months?
3 findings
- Customer.io was ahead of Airship in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airship’s estimated Share of Search among customer engagement platforms worldwide moved from 0.42% to 0.38%, and its estimated monthly branded searches moved from 2.6K to 2.2K.
- Across the 11 months ending August 2026, Customer.io’s estimated Share of Search among customer engagement platforms worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 13.1K to 12.9K.
How did search popularity change for customer engagement platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airship’s and Customer.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airship
8 branded search terms
- airship app
- airship com
- airship notification
- airship notifications
- airship pricing
- airship push
- airship push notifications
- urban airship
Customer.io
9 branded search terms
- customer io
- customer io crm
- customer io email
- customer io forms
- customer io pricing
- customer io push notifications
- customer io sms
- customer io whatsapp
- Customer.io
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