Brandwave

How popular isKlaviyo in search?

In August 2026, there were an estimated 315K branded searches for Klaviyo worldwide which held steady over the last 11 months. Klaviyo holds 54.7% estimated Share of Search among customer engagement platforms worldwide and is ranked 1st of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo54.7%
  2. Braze16.5%
  3. OneSignal10.4%
  4. CleverTap7.8%
  5. MoEngage7.8%
  6. Customer.io2.2%
  7. Airship0.38%
  8. Iterable0.14%
  9. Insider0.03%
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Which customer engagement platforms compete with Klaviyo?

Klaviyo against customer engagement platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, OneSignal, CleverTap, MoEngage, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeOneSignalCleverTapMoEngageCustomer.ioAirshipIterableInsider
Oct 202551.7%18.8%10.5%7.3%8.9%2.1%0.42%0.16%0.06%
Nov 202551.9%18.9%10.5%7.4%9%1.8%0.36%0.14%0.06%
Dec 202550.5%18.6%10.4%7.2%10.6%2.1%0.39%0.16%0.08%
Jan 202652.3%19.2%10.8%7.5%7.4%2.2%0.39%0.17%0.06%
Feb 202653.4%19.5%9.1%7.6%7.6%2.2%0.47%0.14%0.05%
Mar 202652.4%19.1%10.8%7.4%7.4%2.1%0.61%0.18%0.06%
Apr 202652.4%19.1%10.7%7.4%7.4%2.2%0.58%0.15%0.05%
May 202653%18.8%10.6%7.3%7.3%2.1%0.55%0.17%0.03%
Jun 202651.6%18.8%10.4%7.4%8.9%2.1%0.65%0.16%0.04%
Jul 202654.5%16.5%10.5%7.8%7.8%2.2%0.54%0.15%0.04%
Aug 202654.7%16.5%10.4%7.8%7.8%2.2%0.38%0.14%0.03%
Sep 2026—————————

  1. 1.Klaviyo

    54.7%

    Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.3 points.

  2. 2.Braze

    16.5%

    Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share 0 points.

  3. 3.OneSignal

    10.4%

    Held 3rd. 59.9K estimated branded searches, -1.2% vs prior month. Share -0.1 points.

  4. 4.CleverTap

    7.8%

    Held 4th. 45.1K estimated branded searches, +0.07% vs prior month. Share 0 points.

  5. 5.MoEngage

    7.8%

    Held 5th. 44.8K estimated branded searches, -0.22% vs prior month. Share 0 points.

  6. 6.Customer.io

    2.2%

    Held 6th. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  7. 7.Airship

    0.38%

    Held 7th. 2.2K estimated branded searches, -30.9% vs prior month. Share -0.2 points.

  8. 8.Iterable

    0.14%

    Held 8th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

  9. 9.Insider

    0.03%

    Held 9th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Klaviyo and its closest rivals

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 319K to 315K.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide increased from 51.7% to 54.7%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer engagement platforms worldwide peaked at 54.7% in August 2026 and was lowest at 50.5% in December 2025.

How did search popularity change for customer engagement platforms worldwide in August 2026?

  1. Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.

  2. Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  3. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  4. Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

  5. Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

Where does Klaviyo compete?

Klaviyo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email marketing platforms3rd of 812.2%Show ranking
Customer engagement platforms1st of 954.7%Shown above
Customer marketing platforms1st of 574.3%Show ranking
Cart recovery platforms1st of 596.5%Show ranking
Back in stock platforms1st of 3100%Show ranking

How is Klaviyo measured?

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • klaviyo
  • klaviyo app
  • klaviyo cost
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo plan
  • klaviyo pricing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

Do you work for Klaviyo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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