Klaviyo vs Writer:Which is more popular?
In September 2026, Writer had more branded searches than Klaviyo among AI marketing platforms worldwide. Writer had about 9,900 branded searches, while Klaviyo had 1,900. Writer made up 7.7% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Klaviyo appeared in two of the five answers and Writer in one. Klaviyo was mentioned before Writer in two out of three answers that named either.
Who do people search for more?
Writer, about 5 searches for every 1 for Klaviyo
Who does AI mention more?
Klaviyo, mentioned in 2 of 5 answers, Writer in 1
Who does AI recommend more?
Klaviyo, named ahead of Writer in 2 of 3 answers
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Writer was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before Writer in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Klaviyo or Writer more popular in search?
This chart shows how often people search Google for Klaviyo and Writer by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Writer, Klaviyo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Writer | Klaviyo |
|---|---|---|
| Nov 2025 | 5.9% | 0.23% |
| Dec 2025 | 6.5% | 0.26% |
| Jan 2026 | 4.9% | 0.24% |
| Feb 2026 | 5.2% | 0.31% |
| Mar 2026 | 4.5% | 0.3% |
| Apr 2026 | 5.4% | 0.32% |
| May 2026 | 5.5% | 0.33% |
| Jun 2026 | 5.6% | 0.41% |
| Jul 2026 | 6.7% | 0.32% |
| Aug 2026 | 6.9% | 0.34% |
| Sep 2026 | 7.7% | 1.5% |
| Oct 2026 | — | — |
Klaviyo sells other things too, so only its searches that name this product count here, like “klaviyo ai”.
How has branded search for Klaviyo and Writer changed worldwide over the last 12 months?
3 findings
- Writer was ahead of Klaviyo in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide moved from 0.23% to 1.5%, and its estimated monthly branded searches moved from 720 to 1.9K.
- Across the 11 months ending September 2026, Writer’s share of searches among AI marketing platforms worldwide moved from 5.9% to 7.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.
In September 2026, Writer gained share of searches among AI marketing platforms worldwide, from 6.9% to 7.7%.
How are Klaviyo’s and Writer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klaviyo’s and Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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