Brandwave

How popular isKlaviyo?

In September 2026, people searched for Klaviyo by name about 307,000 times worldwide, about the same as the previous year. These searches made up 31.2% of all global SMS marketing platform searches, placing Klaviyo second out of ten platforms. When we asked both ChatGPT and Google AI Overviews about SMS marketing platforms, Klaviyo appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Klaviyo is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. TwilioShare of searches 56.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  2. KlaviyoShare of searches 31.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PostscriptShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SimpleTextingShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TextmagicShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+5 more

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Klaviyo is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpleTexting1st
  2. Klaviyo2nd
  3. SlickText3rd
  4. Postscript4th
  5. EZ Texting5th
  6. Attentive6th
  7. Textla7th
  8. Textmagic8th
  9. Twilio9th
  10. Textedly10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpleTexting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EZ Texting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Attentive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postscript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SlickText3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SMS marketing platforms compete with Klaviyo?

Klaviyo against SMS marketing platforms worldwide, by month

Share of searches by month for Twilio, Klaviyo, Postscript, SimpleTexting. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioKlaviyoPostscriptSimpleTextingTextmagicEZ TextingTextedlySlickTextTextlaAttentive
Oct 202560.1%27.3%4.4%2%2.4%1.6%0.88%0.72%0.32%0.22%
Nov 202555.8%30.9%5%2.3%2.5%1.5%0.82%0.67%0.29%0.22%
Dec 202554.1%29.9%6%2.7%3%1.8%0.97%0.97%0.35%0.25%
Jan 202655.3%30.6%5%2.7%2.3%1.8%0.99%0.81%0.29%0.25%
Feb 202656.4%31.2%4.2%2.3%2.3%1.5%0.83%0.68%0.37%0.22%
Mar 202660.4%27.4%4.4%2%2%1.6%0.89%0.73%0.32%0.2%
Apr 202661.1%27.6%3.7%2%2.1%1.6%0.73%0.73%0.26%0.19%
May 202661.5%27.8%3.7%2%1.7%1.4%0.74%0.6%0.4%0.19%
Jun 202661.6%27.8%3.7%2%1.7%1.4%0.6%0.6%0.33%0.2%
Jul 202662.3%28.1%3.1%2.1%1.7%1.1%0.61%0.61%0.27%0.19%
Aug 202661.3%27.7%4.5%2%1.7%1.1%0.6%0.6%0.33%0.15%
Sep 202656.5%31.2%5.1%2.3%1.9%1.2%0.68%0.55%0.37%0.17%

  1. 1.Twilio

    56.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -4.8 points.

  2. 2.Klaviyo

    31.2%

    Held 2nd. 304K estimated branded searches, +0.03% vs prior month. Share +3.5 points.

  3. 3.Postscript

    5.1%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.SimpleTexting

    2.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Textmagic

    1.9%

    Held 5th. 18.7K estimated branded searches, -0.69% vs prior month. Share +0.2 points.

  6. 6.EZ Texting

    1.2%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Textedly

    0.68%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.SlickText

    0.55%

    Moved from 7th to 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.Textla

    0.37%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Attentive

    0.17%

    Held 10th. 1.6K estimated branded searches, -4.1% vs prior month. Share 0 points.

Compare popularity between Klaviyo and its closest rivals

Every comparison with Klaviyo

29 comparisons

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 310K to 307K.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among SMS marketing platforms worldwide increased from 27.3% to 31.2%.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among SMS marketing platforms worldwide peaked at 31.2% in February 2026 and was lowest at 27.3% in October 2025.

How did search popularity change for SMS marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Klaviyo gained share of searches among SMS marketing platforms worldwide, from 27.7% to 31.2%.

  2. In September 2026, Postscript gained share of searches among SMS marketing platforms worldwide, from 4.5% to 5.1%.

  3. In September 2026, Twilio lost share of searches among SMS marketing platforms worldwide, from 61.3% to 56.5%.

  4. In September 2026, Textedly rose from 8th to 7th among SMS marketing platforms worldwide.

  5. In September 2026, SlickText fell from 7th to 8th among SMS marketing platforms worldwide.

  6. Estimated monthly branded searches for Attentive worldwide fell 34.9% over 12 measured months, from 2.5K to 1.6K in September 2026.

How are Klaviyo’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klaviyo
  • klaviyo app
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

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How the Brand Demand Index is measured

Where does Klaviyo compete?

Klaviyo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Campaign management platforms4th of 87.3%Show ranking
Email marketing platforms4th of 89.6%Show ranking
Marketing automation platforms3rd of 711.2%Show ranking
SMS marketing platforms2nd of 1031.2%Shown above
Customer engagement platforms1st of 1071.4%Show ranking
Customer marketing platforms1st of 680%Show ranking
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