Klaviyo vs MailerLite:Which is more popular by branded search?
In August 2026, Klaviyo had more branded searches than MailerLite among email marketing platforms worldwide. Klaviyo was estimated to have 315K branded searches compared to MailerLite’s 211K, and held a 12.2% Share of Search versus MailerLite’s 8.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Klaviyo or MailerLite?
Compare the brands businesses use to build email lists, send campaigns, and automate customer communication. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klaviyo, MailerLite. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Brevo | Klaviyo | Constant Contact | MailerLite | ActiveCampaign | Kit | Omnisend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 16.8% | 9.7% | 11.2% | 7.8% | 3.4% | 2.2% | 1.5% |
| Nov 2025 | 48.8% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2% | 1.6% |
| Dec 2025 | 45.8% | 20% | 9.4% | 10.8% | 7.5% | 2.8% | 2.3% | 1.5% |
| Jan 2026 | 49.1% | 17.4% | 9.9% | 9.4% | 8% | 2.9% | 2.1% | 1.3% |
| Feb 2026 | 45.6% | 19.4% | 11% | 8.6% | 8.9% | 3.3% | 1.8% | 1.4% |
| Mar 2026 | 47.3% | 20.3% | 9.5% | 8.9% | 7.8% | 3.1% | 1.6% | 1.5% |
| Apr 2026 | 48.9% | 21.4% | 9.9% | 6.3% | 8% | 2.4% | 1.7% | 1.3% |
| May 2026 | 43% | 23.2% | 10.9% | 8.3% | 8.7% | 2.8% | 1.6% | 1.4% |
| Jun 2026 | 42.5% | 22.9% | 10.5% | 10% | 8.5% | 2.6% | 1.8% | 1.4% |
| Jul 2026 | 40.5% | 25.7% | 11.4% | 7.3% | 9.3% | 2.3% | 1.6% | 1.8% |
| Aug 2026 | 40.9% | 22.9% | 12.2% | 9.6% | 8.2% | 2.8% | 1.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Klaviyo and MailerLite comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of MailerLite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide moved from 9.7% to 12.2%, and its estimated monthly branded searches moved from 319K to 315K.
- Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms worldwide moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 257K to 211K.
How did search popularity change for email marketing platforms worldwide in August 2026?
3 changes
In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.
In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.
In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Klaviyo’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klaviyo
12 branded search terms
- klaviyo
- klaviyo app
- klaviyo cost
- klaviyo crm
- klaviyo email
- klaviyo email marketing
- klaviyo marketing
- klaviyo plan
- klaviyo pricing
- klaviyo sms
- klaviyo whatsapp
- klaviyocom
MailerLite
12 branded search terms
- mailer lite
- MailerLite
- mailerlite app
- mailerlite com
- mailerlite email marketing
- mailerlite free
- mailerlite free plan
- mailerlite landing page
- mailerlite newsletter
- mailerlite plans
- mailerlite pricing
- what is mailerlite
Put your own brand in this comparison
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