Brandwave

How popular isKlaviyo in search?

In August 2026, there were an estimated 315K branded searches for Klaviyo worldwide which held steady over the last 11 months. Klaviyo holds 12.2% estimated Share of Search among email marketing platforms worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mailchimp40.9%
  2. Brevo22.9%
  3. Klaviyo12.2%
  4. Constant Contact9.6%
  5. MailerLite8.2%
  6. ActiveCampaign2.8%
  7. Kit1.9%
  8. Omnisend1.6%
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Which email marketing platforms compete with Klaviyo?

Klaviyo against email marketing platforms worldwide, by month

Share of Search by month for Mailchimp, Brevo, Klaviyo, Constant Contact, MailerLite, ActiveCampaign. The figures are in the table below the chart.

View monthly share of search table
MonthMailchimpBrevoKlaviyoConstant ContactMailerLiteActiveCampaignKitOmnisend
Oct 202547.4%16.8%9.7%11.2%7.8%3.4%2.2%1.5%
Nov 202548.8%17.4%9.9%9.4%8%2.9%2%1.6%
Dec 202545.8%20%9.4%10.8%7.5%2.8%2.3%1.5%
Jan 202649.1%17.4%9.9%9.4%8%2.9%2.1%1.3%
Feb 202645.6%19.4%11%8.6%8.9%3.3%1.8%1.4%
Mar 202647.3%20.3%9.5%8.9%7.8%3.1%1.6%1.5%
Apr 202648.9%21.4%9.9%6.3%8%2.4%1.7%1.3%
May 202643%23.2%10.9%8.3%8.7%2.8%1.6%1.4%
Jun 202642.5%22.9%10.5%10%8.5%2.6%1.8%1.4%
Jul 202640.5%25.7%11.4%7.3%9.3%2.3%1.6%1.8%
Aug 202640.9%22.9%12.2%9.6%8.2%2.8%1.9%1.6%
Sep 2026————————

  1. 1.Mailchimp

    40.9%

    Held 1st. 1.1M estimated branded searches, -5.6% vs prior month. Share +0.4 points.

  2. 2.Brevo

    22.9%

    Held 2nd. 590K estimated branded searches, -16.9% vs prior month. Share -2.9 points.

  3. 3.Klaviyo

    12.2%

    Held 3rd. 315K estimated branded searches, +0.08% vs prior month. Share +0.8 points.

  4. 4.Constant Contact

    9.6%

    Moved from 5th to 4th. 247K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.MailerLite

    8.2%

    Moved from 4th to 5th. 211K estimated branded searches, -18% vs prior month. Share -1.2 points.

  6. 6.ActiveCampaign

    2.8%

    Held 6th. 73.5K estimated branded searches, +14.9% vs prior month. Share +0.5 points.

  7. 7.Kit

    1.9%

    Moved from 8th to 7th. 48.4K estimated branded searches, +11.2% vs prior month. Share +0.3 points.

  8. 8.Omnisend

    1.6%

    Moved from 7th to 8th. 41.1K estimated branded searches, -17.8% vs prior month. Share -0.2 points.

Compare search popularity between Klaviyo and its closest rivals

How has branded search demand for Klaviyo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Klaviyo worldwide held steady, from 319K to 315K.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide increased from 9.7% to 12.2%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among email marketing platforms worldwide peaked at 12.2% in August 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, Klaviyo rose from 4th to 3rd among email marketing platforms worldwide.

How did search popularity change for email marketing platforms worldwide in August 2026?

  1. In August 2026, Constant Contact overtook MailerLite to rank 4th among email marketing platforms worldwide, at 9.6%.

  2. In August 2026, Klaviyo gained estimated Share of Search among email marketing platforms worldwide, from 11.4% to 12.2%.

  3. In August 2026, ActiveCampaign gained estimated Share of Search among email marketing platforms worldwide, from 2.3% to 2.8%.

  4. In August 2026, Brevo lost estimated Share of Search among email marketing platforms worldwide, from 25.7% to 22.9%.

  5. In August 2026, MailerLite lost estimated Share of Search among email marketing platforms worldwide, from 9.3% to 8.2%.

  6. In August 2026, Kit rose from 8th to 7th among email marketing platforms worldwide.

Where does Klaviyo compete?

Klaviyo is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email marketing platforms3rd of 812.2%Shown above
Customer engagement platforms1st of 954.7%Show ranking
Customer marketing platforms1st of 574.3%Show ranking
Cart recovery platforms1st of 596.5%Show ranking
Back in stock platforms1st of 3100%Show ranking

How is Klaviyo measured?

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • klaviyo
  • klaviyo app
  • klaviyo cost
  • klaviyo crm
  • klaviyo email
  • klaviyo email marketing
  • klaviyo marketing
  • klaviyo plan
  • klaviyo pricing
  • klaviyo sms
  • klaviyo whatsapp
  • klaviyocom

Do you work for Klaviyo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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