Blaze vs Klaviyo:Which is more popular?
In September 2026, Blaze had more branded searches than Klaviyo among AI marketing platforms worldwide. Blaze had about 5,400 branded searches, while Klaviyo had 1,900. Blaze made up 4.2% of all AI marketing platform searches we track, and Klaviyo accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about AI marketing platforms, Klaviyo appeared in two of the five answers and Blaze in one. Klaviyo was mentioned before Blaze in two out of three answers that named either.
Who do people search for more?
Blaze, about 3 searches for every 1 for Klaviyo
Who does AI mention more?
Klaviyo, mentioned in 2 of 5 answers, Blaze in 1
Who does AI recommend more?
Klaviyo, named ahead of Blaze in 2 of 3 answers
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Top AI marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blaze was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Klaviyo was listed before Blaze in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about AI marketing platforms
5 answers
Asked ChatGPT
“What are the best AI marketing tools?”
Asked ChatGPT
“Which AI platform is best for creating marketing content at scale?”
Asked ChatGPT
“What AI tools do marketing teams use to run campaigns?”
Searched Google, AI Overview
“ai marketing tools”
Searched Google, AI Overview
“ai marketing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.
Is Blaze or Klaviyo more popular in search?
This chart shows how often people search Google for Blaze and Klaviyo by name. Each line represents a brand's share of searches for all 12 AI marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Blaze, Klaviyo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blaze | Klaviyo |
|---|---|---|
| Nov 2025 | 10.8% | 0.23% |
| Dec 2025 | 12% | 0.26% |
| Jan 2026 | 7.3% | 0.24% |
| Feb 2026 | 7.8% | 0.31% |
| Mar 2026 | 6.8% | 0.3% |
| Apr 2026 | 6.7% | 0.32% |
| May 2026 | 5.5% | 0.33% |
| Jun 2026 | 4.6% | 0.41% |
| Jul 2026 | 4.5% | 0.32% |
| Aug 2026 | 3.8% | 0.34% |
| Sep 2026 | 4.2% | 1.5% |
| Oct 2026 | — | — |
Klaviyo sells other things too, so only its searches that name this product count here, like “klaviyo ai”.
How has branded search for Blaze and Klaviyo changed worldwide over the last 12 months?
3 findings
- Blaze was ahead of Klaviyo in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Blaze’s share of searches among AI marketing platforms worldwide moved from 10.8% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 5.4K.
- Across the 11 months ending September 2026, Klaviyo’s share of searches among AI marketing platforms worldwide moved from 0.23% to 1.5%, and its estimated monthly branded searches moved from 720 to 1.9K.
How did search popularity change for AI marketing platforms worldwide in September 2026?
2 changes
In September 2026, Klaviyo overtook Persado and Semrush to rank 10th among AI marketing platforms worldwide, with 1.5% of the searches.
Estimated monthly branded searches for Blaze worldwide fell 83.7% over 11 measured months, from 33.1K to 5.4K in September 2026.
How are Blaze’s and Klaviyo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blaze’s and Klaviyo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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