Brandwave

Customer marketing platforms:Which brands are most popular in search?

In August 2026, Klaviyo was the most searched among customer marketing platforms worldwide, with an estimated 315K branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo74.3%
  2. Braze22.4%
  3. Customer.io3%
  4. Iterable0.19%
  5. Insider0.04%

Follow customer marketing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms used to grow existing accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer marketing platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeCustomer.ioIterableInsider
Oct 202570.9%25.9%2.9%0.22%0.09%
Nov 202571.3%26%2.4%0.19%0.09%
Dec 202570.8%26%2.9%0.22%0.11%
Jan 202670.8%26%2.9%0.23%0.09%
Feb 202670.9%25.9%2.9%0.19%0.07%
Mar 202670.9%25.8%2.9%0.24%0.09%
Apr 202671%25.8%2.9%0.2%0.07%
May 202671.5%25.4%2.9%0.23%0.05%
Jun 202671%25.8%2.9%0.22%0.06%
Jul 202674.2%22.5%3.1%0.2%0.05%
Aug 202674.3%22.4%3%0.19%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Klaviyo

    74.3%

    Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  2. 2.Braze

    22.4%

    Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share -0.1 points.

  3. 3.Customer.io

    3%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Iterable

    0.19%

    Held 4th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

  5. 5.Insider

    0.04%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among customer marketing platforms worldwide?

In August 2026, Klaviyo was the most searched among customer marketing platforms worldwide, with an estimated 315K branded searches and 74.3% estimated Share of Search within this set. Braze is in 2nd place, 51.9 percentage points behind at 22.4% Share of Search.

Global customer marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Klaviyo70.9% → 74.3%74.3%Aug 202670.8%Jan 20261st
Braze25.9% → 22.4%26%Jan 202622.4%Aug 20262nd
Customer.io2.9% → 3%3.1%Jul 20262.4%Nov 20253rd
Iterable0.22% → 0.19%0.24%Mar 20260.19%Aug 20264th
Insider0.09% → 0.04%0.11%Dec 20250.04%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide increased from 70.9% to 74.3%.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide decreased from 25.9% to 22.4%.
  • Across the 11 months ending August 2026, Klaviyo’s estimated Share of Search among customer marketing platforms worldwide peaked at 74.3% in August 2026 and was lowest at 70.8% in January 2026.
  • Across the 11 months ending August 2026, Braze’s estimated Share of Search among customer marketing platforms worldwide peaked at 26% in January 2026 and was lowest at 22.4% in August 2026.
  • Across the 11 months ending August 2026, Customer.io, Iterable and Insider held steady: their estimated Share of Search among customer marketing platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for customer marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free