Brandwave

How popular isInsider in search?

In August 2026, there were an estimated 170 branded searches for Insider worldwide which is down 56.4% over the last 11 months. Insider holds 0.04% estimated Share of Search among customer marketing platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Klaviyo74.3%
  2. Braze22.4%
  3. Customer.io3%
  4. Iterable0.19%
  5. Insider0.04%
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Which customer marketing platforms compete with Insider?

Insider against customer marketing platforms worldwide, by month

Share of Search by month for Klaviyo, Braze, Customer.io, Insider. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoBrazeCustomer.ioIterableInsider
Oct 202570.9%25.9%2.9%0.22%0.09%
Nov 202571.3%26%2.4%0.19%0.09%
Dec 202570.8%26%2.9%0.22%0.11%
Jan 202670.8%26%2.9%0.23%0.09%
Feb 202670.9%25.9%2.9%0.19%0.07%
Mar 202670.9%25.8%2.9%0.24%0.09%
Apr 202671%25.8%2.9%0.2%0.07%
May 202671.5%25.4%2.9%0.23%0.05%
Jun 202671%25.8%2.9%0.22%0.06%
Jul 202674.2%22.5%3.1%0.2%0.05%
Aug 202674.3%22.4%3%0.19%0.04%
Sep 2026—————

  1. 1.Klaviyo

    74.3%

    Held 1st. 315K estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  2. 2.Braze

    22.4%

    Held 2nd. 95.1K estimated branded searches, -0.56% vs prior month. Share -0.1 points.

  3. 3.Customer.io

    3%

    Held 3rd. 12.9K estimated branded searches, -0.85% vs prior month. Share 0 points.

  4. 4.Iterable

    0.19%

    Held 4th. 790 estimated branded searches, -6% vs prior month. Share 0 points.

  5. 5.Insider

    0.04%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Insider and its closest rivals

How has branded search demand for Insider changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Insider worldwide fell from 390 to 170.
  • Across the 11 months ending August 2026, Insider’s estimated Share of Search among customer marketing platforms worldwide held steady, from 0.09% to 0.04%.

How did search popularity change for customer marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Insider worldwide fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  2. Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.

  3. Estimated monthly branded searches for Braze worldwide fell 18.3% over 11 measured months, from 116K to 95.1K in August 2026.

Where does Insider compete?

Insider is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Customer engagement platforms9th of 90.03%Show ranking
Customer marketing platforms5th of 50.04%Shown above

How is Insider measured?

Brandwave collects information about searches that people make online using Insider’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • insider cdp

Do you work for Insider? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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