Insider vs Intercom:Which is more popular?
In September 2026, Insider had more branded searches than Intercom among customer engagement platforms worldwide. Insider had about 360 branded searches, while Intercom had 10. Insider made up 0.08% of all customer engagement platform searches we track, and Intercom accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Intercom appeared in four of the five answers and Insider in none.
Who do people search for more?
Insider, about 36 searches for every 1 for Intercom
Who does AI mention more?
Intercom, mentioned in 4 of 5 answers, Insider in 0
Who does AI recommend more?
Intercom, the only one of the two named
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use?”
Asked ChatGPT
“What are the best customer engagement platforms?”
Asked ChatGPT
“What's the best customer engagement platform for multichannel messaging?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“customer communication software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Insider or Intercom more popular in search?
This chart shows how often people search Google for Insider and Intercom by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Insider, Intercom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | OneSignal | CleverTap | MoEngage | Customer.io | Braze | Airship | Iterable | Insider | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 14.1% | 5.1% | 6.1% | 2.8% | 1.4% | 0.45% | 0.15% | 0.21% | 0% |
| Nov 2025 | 70.3% | 14.2% | 5.1% | 6.2% | 2.3% | 1.2% | 0.37% | 0.13% | 0.19% | <0.01% |
| Dec 2025 | 68.6% | 14% | 5% | 7.4% | 2.8% | 1.4% | 0.42% | 0.14% | 0.2% | <0.01% |
| Jan 2026 | 70.4% | 14.3% | 5.2% | 5.1% | 2.8% | 1.5% | 0.43% | 0.16% | 0.19% | <0.01% |
| Feb 2026 | 72.3% | 12.1% | 5.3% | 5.2% | 2.9% | 1.4% | 0.45% | 0.14% | 0.16% | <0.01% |
| Mar 2026 | 70.3% | 14.3% | 5.1% | 5.1% | 2.8% | 1.4% | 0.58% | 0.17% | 0.17% | <0.01% |
| Apr 2026 | 70.6% | 14.3% | 5.2% | 5.1% | 2.8% | 1.2% | 0.53% | 0.14% | 0.15% | <0.01% |
| May 2026 | 71.1% | 14.1% | 5.1% | 5% | 2.8% | 1.2% | 0.48% | 0.17% | 0.11% | <0.01% |
| Jun 2026 | 69.9% | 13.8% | 5.1% | 6.2% | 2.8% | 1.3% | 0.56% | 0.15% | 0.11% | <0.01% |
| Jul 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.2% | 0.48% | 0.15% | 0.1% | 0% |
| Aug 2026 | 71.5% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.37% | 0.13% | 0.09% | <0.01% |
| Sep 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.39% | 0.13% | 0.08% | <0.01% |
How has the Insider and Intercom comparison changed over the last 12 months?
3 findings
- Insider was ahead of Intercom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Insider’s share of searches among customer engagement platforms worldwide moved from 0.21% to 0.08%, and its estimated monthly branded searches moved from 910 to 360.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer engagement platforms worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for customer engagement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Insider’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among customer engagement platforms
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