CleverTap vs OneSignal:Which is more popular?
In September 2026, OneSignal had more branded searches than CleverTap among customer engagement platforms worldwide. OneSignal had about 57,200 branded searches, while CleverTap had 22,400. OneSignal made up 13.3% of all customer engagement platform searches we track, and CleverTap accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, neither CleverTap nor OneSignal appeared in any of the five answers.
Who do people search for more?
OneSignal, about 3 searches for every 1 for CleverTap
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither CleverTap nor OneSignal showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use?”
Asked ChatGPT
“What are the best customer engagement platforms?”
Asked ChatGPT
“What's the best customer engagement platform for multichannel messaging?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“customer communication software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CleverTap or OneSignal more popular in search?
This chart shows how often people search Google for CleverTap and OneSignal by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for OneSignal, CleverTap. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | OneSignal | CleverTap | MoEngage | Customer.io | Braze | Airship | Iterable | Insider | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 14.1% | 5.1% | 6.1% | 2.8% | 1.4% | 0.45% | 0.15% | 0.21% | 0% |
| Nov 2025 | 70.3% | 14.2% | 5.1% | 6.2% | 2.3% | 1.2% | 0.37% | 0.13% | 0.19% | <0.01% |
| Dec 2025 | 68.6% | 14% | 5% | 7.4% | 2.8% | 1.4% | 0.42% | 0.14% | 0.2% | <0.01% |
| Jan 2026 | 70.4% | 14.3% | 5.2% | 5.1% | 2.8% | 1.5% | 0.43% | 0.16% | 0.19% | <0.01% |
| Feb 2026 | 72.3% | 12.1% | 5.3% | 5.2% | 2.9% | 1.4% | 0.45% | 0.14% | 0.16% | <0.01% |
| Mar 2026 | 70.3% | 14.3% | 5.1% | 5.1% | 2.8% | 1.4% | 0.58% | 0.17% | 0.17% | <0.01% |
| Apr 2026 | 70.6% | 14.3% | 5.2% | 5.1% | 2.8% | 1.2% | 0.53% | 0.14% | 0.15% | <0.01% |
| May 2026 | 71.1% | 14.1% | 5.1% | 5% | 2.8% | 1.2% | 0.48% | 0.17% | 0.11% | <0.01% |
| Jun 2026 | 69.9% | 13.8% | 5.1% | 6.2% | 2.8% | 1.3% | 0.56% | 0.15% | 0.11% | <0.01% |
| Jul 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.2% | 0.48% | 0.15% | 0.1% | 0% |
| Aug 2026 | 71.5% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.37% | 0.13% | 0.09% | <0.01% |
| Sep 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.39% | 0.13% | 0.08% | <0.01% |
How has the CleverTap and OneSignal comparison changed over the last 12 months?
3 findings
- OneSignal was ahead of CleverTap in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CleverTap’s share of searches among customer engagement platforms worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 22.6K to 22.4K.
- Across the 12 months ending September 2026, OneSignal’s share of searches among customer engagement platforms worldwide moved from 14.1% to 13.3%, and its estimated monthly branded searches moved from 62.2K to 57.2K.
How did search popularity change for customer engagement platforms worldwide in September 2026?
0 changes
Neither CleverTap nor OneSignal moved beyond provider rounding among customer engagement platforms in September 2026.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using CleverTap’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CleverTap
10 branded search terms
- CleverTap
- clevertap analytics
- clevertap app
- clevertap campaign
- clevertap crm
- clevertap demo
- clevertap email
- clevertap push notifications
- clevertap tool
- clevertap whatsapp
OneSignal
11 branded search terms
- one signal
- one signal notifications
- OneSignal
- onesignal app
- onesignal email
- onesignal notification
- onesignal push
- onesignal push notification
- onesignal sms
- onesignal web push
- onesignal whatsapp
Other head-to-heads among customer engagement platforms
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