Klaviyo vs MoEngage:Which is more popular?
In September 2026, Klaviyo had more branded searches than MoEngage among customer engagement platforms worldwide. Klaviyo had about 306,000 branded searches, while MoEngage had 22,300. Klaviyo made up 71.4% of all customer engagement platform searches we track, and MoEngage accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Klaviyo appeared in three of the five answers and MoEngage in none.
Who do people search for more?
Klaviyo, about 14 searches for every 1 for MoEngage
Who does AI mention more?
Klaviyo, mentioned in 3 of 5 answers, MoEngage in 0
Who does AI recommend more?
Klaviyo, the only one of the two named
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MoEngage did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use?”
Asked ChatGPT
“What are the best customer engagement platforms?”
Asked ChatGPT
“What's the best customer engagement platform for multichannel messaging?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“customer communication software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Klaviyo or MoEngage more popular in search?
This chart shows how often people search Google for Klaviyo and MoEngage by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Klaviyo, MoEngage. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | OneSignal | CleverTap | MoEngage | Customer.io | Braze | Airship | Iterable | Insider | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 14.1% | 5.1% | 6.1% | 2.8% | 1.4% | 0.45% | 0.15% | 0.21% | 0% |
| Nov 2025 | 70.3% | 14.2% | 5.1% | 6.2% | 2.3% | 1.2% | 0.37% | 0.13% | 0.19% | <0.01% |
| Dec 2025 | 68.6% | 14% | 5% | 7.4% | 2.8% | 1.4% | 0.42% | 0.14% | 0.2% | <0.01% |
| Jan 2026 | 70.4% | 14.3% | 5.2% | 5.1% | 2.8% | 1.5% | 0.43% | 0.16% | 0.19% | <0.01% |
| Feb 2026 | 72.3% | 12.1% | 5.3% | 5.2% | 2.9% | 1.4% | 0.45% | 0.14% | 0.16% | <0.01% |
| Mar 2026 | 70.3% | 14.3% | 5.1% | 5.1% | 2.8% | 1.4% | 0.58% | 0.17% | 0.17% | <0.01% |
| Apr 2026 | 70.6% | 14.3% | 5.2% | 5.1% | 2.8% | 1.2% | 0.53% | 0.14% | 0.15% | <0.01% |
| May 2026 | 71.1% | 14.1% | 5.1% | 5% | 2.8% | 1.2% | 0.48% | 0.17% | 0.11% | <0.01% |
| Jun 2026 | 69.9% | 13.8% | 5.1% | 6.2% | 2.8% | 1.3% | 0.56% | 0.15% | 0.11% | <0.01% |
| Jul 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.2% | 0.48% | 0.15% | 0.1% | 0% |
| Aug 2026 | 71.5% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.37% | 0.13% | 0.09% | <0.01% |
| Sep 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.39% | 0.13% | 0.08% | <0.01% |
How has the Klaviyo and MoEngage comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of MoEngage in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among customer engagement platforms worldwide moved from 69.7% to 71.4%, and its estimated monthly branded searches moved from 308K to 306K.
- Across the 12 months ending September 2026, MoEngage’s share of searches among customer engagement platforms worldwide moved from 6.1% to 5.2%, and its estimated monthly branded searches moved from 27.2K to 22.3K.
How did search popularity change for customer engagement platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for MoEngage worldwide fell 18% over 12 measured months, from 27.2K to 22.3K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Klaviyo’s and MoEngage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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