Brandwave

How popular isIntercom?

In September 2026, people searched for Intercom by name about 7,050 times worldwide, a 24.1% increase from the previous year. These searches made up <0.01% of all global customer engagement platform searches, placing Intercom tenth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about customer engagement platforms, Intercom appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Intercom is the tenth most searched of 10 competitors and the second most recommended in AI answers.

  1. KlaviyoShare of searches 71.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. OneSignalShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CleverTapShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MoEngageShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IntercomShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top customer engagement platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Intercom is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braze1st
  2. Intercom2nd
  3. Klaviyo3rd
  4. Customer.io4th
  5. OneSignal–
  6. CleverTap–
  7. MoEngage–
  8. Airship–
  9. Iterable–
  10. Insider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer engagement platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer engagement platforms compete with Intercom?

Intercom against customer engagement platforms worldwide, by month

Share of searches by month for Klaviyo, OneSignal, CleverTap, MoEngage, Customer.io, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoOneSignalCleverTapMoEngageCustomer.ioBrazeAirshipIterableInsiderIntercom
Oct 202569.7%14.1%5.1%6.1%2.8%1.4%0.45%0.15%0.21%0%
Nov 202570.3%14.2%5.1%6.2%2.3%1.2%0.37%0.13%0.19%<0.01%
Dec 202568.6%14%5%7.4%2.8%1.4%0.42%0.14%0.2%<0.01%
Jan 202670.4%14.3%5.2%5.1%2.8%1.5%0.43%0.16%0.19%<0.01%
Feb 202672.3%12.1%5.3%5.2%2.9%1.4%0.45%0.14%0.16%<0.01%
Mar 202670.3%14.3%5.1%5.1%2.8%1.4%0.58%0.17%0.17%<0.01%
Apr 202670.6%14.3%5.2%5.1%2.8%1.2%0.53%0.14%0.15%<0.01%
May 202671.1%14.1%5.1%5%2.8%1.2%0.48%0.17%0.11%<0.01%
Jun 202669.9%13.8%5.1%6.2%2.8%1.3%0.56%0.15%0.11%<0.01%
Jul 202671.4%13.3%5.2%5.2%2.9%1.2%0.48%0.15%0.1%0%
Aug 202671.5%13.3%5.2%5.2%2.9%1.3%0.37%0.13%0.09%<0.01%
Sep 202671.4%13.3%5.2%5.2%2.9%1.3%0.39%0.13%0.08%<0.01%

  1. 1.Klaviyo

    71.4%

    Held 1st. 306K estimated branded searches, -0.12% vs prior month. Share -0.1 points.

  2. 2.OneSignal

    13.3%

    Held 2nd. 57.2K estimated branded searches, +0.09% vs prior month. Share 0 points.

  3. 3.CleverTap

    5.2%

    Held 3rd. 22.4K estimated branded searches, -0.18% vs prior month. Share 0 points.

  4. 4.MoEngage

    5.2%

    Held 4th. 22.3K estimated branded searches, +0.09% vs prior month. Share 0 points.

  5. 5.Customer.io

    2.9%

    Held 5th. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  6. 6.Braze

    1.3%

    Held 6th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.1 points.

  7. 7.Airship

    0.39%

    Held 7th. 1.7K estimated branded searches, +5.7% vs prior month. Share 0 points.

  8. 8.Iterable

    0.13%

    Held 8th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  9. 9.Insider

    0.08%

    Held 9th. 360 estimated branded searches, -10% vs prior month. Share 0 points.

  10. 10.Intercom

    <0.01%

    Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Intercom and its closest rivals

Every comparison with Intercom

31 comparisons

How has branded search demand for Intercom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intercom worldwide rose from 5.7K to 7K.
  • Across the 12 months ending September 2026, Intercom’s share of searches among customer engagement platforms worldwide held steady, from 0% to <0.01%.

How did search popularity change for customer engagement platforms worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.

  2. Estimated monthly branded searches for MoEngage worldwide fell 18% over 12 measured months, from 27.2K to 22.3K in September 2026.

  3. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

  4. Estimated monthly branded searches for Airship worldwide fell 15.7% over 12 measured months, from 2K to 1.7K in September 2026.

How are Intercom’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Intercom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intercom conversational marketing
  • intercom fin
  • intercom fin ai
  • intercom help desk
  • intercom messenger

Do you work for Intercom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Intercom compete?

Intercom is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms11th of 11<0.01%Show ranking
Omnichannel messaging platforms8th of 100.44%Show ranking
Chatbot builders8th of 100.53%Show ranking
Help desk software7th of 70.23%Show ranking
Customer support platforms6th of 70.83%Show ranking
Omnichannel support platforms6th of 70.94%Show ranking
Customer knowledge base platforms7th of 90.35%Show ranking
Live chat platforms9th of 9<0.01%Show ranking
Customer engagement platforms10th of 10<0.01%Shown above
In app messaging platforms8th of 90.22%Show ranking
Conversational marketing platforms7th of 70.02%Show ranking
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