Brandwave

How popular isIntercom?

In September 2026, people searched for Intercom by name about 7,050 times worldwide, a 24.1% increase from the previous year. These searches made up 0.23% of all global help desk software searches, placing Intercom seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Intercom appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Intercom is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. ZendeskShare of searches 44.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GorgiasShare of searches 24%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. FreshdeskShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Zoho DeskShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. IntercomShare of searches 0.23%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

+2 more

Intercom website (opens in a new tab)

Follow Intercom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Intercom is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Help Scout3rd
  4. Jira Service Management4th
  5. Zoho Desk5th
  6. Intercom6th
  7. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Help Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Desk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about help desk software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which help desk software compete with Intercom?

Intercom against help desk software worldwide, by month

Share of searches by month for Zendesk, Gorgias, Freshdesk, Zoho Desk, Jira Service Management, Help Scout, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskZoho DeskJira Service ManagementHelp ScoutIntercom
Oct 202543.8%23.6%13.1%10.6%3.9%4.9%0.08%
Nov 202539.2%31.5%11.8%9.5%4.2%3.6%0.17%
Dec 202542.2%27.8%12.7%10.2%3.7%3.2%0.14%
Jan 202646.8%25.2%11.6%9.3%4.2%2.9%0.09%
Feb 202645.5%24.5%11.2%11%4.9%2.8%0.13%
Mar 202649.9%22%11.2%9.9%4.4%2.5%0.13%
Apr 202641.2%27.1%10.2%12.1%5.4%3.8%0.21%
May 202646.6%25.1%9.5%11.3%5%2.4%0.15%
Jun 202645%24.4%11.2%10.9%4.9%3.5%0.19%
Jul 202639%31.4%9.7%11.6%5.2%3%0.16%
Aug 202641.4%27.4%10.3%12.3%4.5%3.8%0.22%
Sep 202644.1%24%13.3%10.7%4.8%2.8%0.23%

  1. 1.Zendesk

    44.1%

    Held 1st. 304K estimated branded searches, +21.9% vs prior month. Share +2.7 points.

  2. 2.Gorgias

    24%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Freshdesk

    13.3%

    Moved from 4th to 3rd. 91.8K estimated branded searches, +47.8% vs prior month. Share +3 points.

  4. 4.Zoho Desk

    10.7%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Jira Service Management

    4.8%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Help Scout

    2.8%

    Held 6th. 19.1K estimated branded searches, -17.2% vs prior month. Share -1.1 points.

  7. 7.Intercom

    0.23%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Intercom and its closest rivals

Every comparison with Intercom

29 comparisons

How has branded search demand for Intercom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intercom worldwide rose from 5.7K to 7K.
  • Across the 12 months ending September 2026, Intercom’s share of searches among help desk software worldwide held steady, from 0.08% to 0.23%.

How did search popularity change for help desk software worldwide in September 2026?

6 changes

  1. In September 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software worldwide, with 13.3% of the searches.

  2. In September 2026, Zendesk gained share of searches among help desk software worldwide, from 41.4% to 44.1%.

  3. In September 2026, Gorgias lost share of searches among help desk software worldwide, from 27.4% to 24%.

  4. In September 2026, Zoho Desk lost share of searches among help desk software worldwide, from 12.3% to 10.7%.

  5. In September 2026, Help Scout lost share of searches among help desk software worldwide, from 3.8% to 2.8%.

  6. Estimated monthly branded searches for Intercom worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

How are Intercom’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Intercom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intercom conversational marketing
  • intercom fin
  • intercom fin ai
  • intercom help desk
  • intercom messenger

Do you work for Intercom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Intercom compete?

Intercom is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms11th of 11<0.01%Show ranking
Omnichannel messaging platforms8th of 100.44%Show ranking
Chatbot builders8th of 100.53%Show ranking
Help desk software7th of 70.23%Shown above
Customer support platforms6th of 70.83%Show ranking
Omnichannel support platforms6th of 70.94%Show ranking
Customer knowledge base platforms7th of 90.35%Show ranking
Live chat platforms9th of 9<0.01%Show ranking
Customer engagement platforms10th of 10<0.01%Show ranking
In app messaging platforms8th of 90.22%Show ranking
Conversational marketing platforms7th of 70.02%Show ranking
Creator with pink hair and a pink jacket

Is Intercom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free