Intercom vs Qualified:Which is more popular by branded search?
In August 2026, Intercom had more branded searches than Qualified among conversational marketing platforms worldwide. Intercom was estimated to have 6K branded searches compared to Qualified’s 810, and held a 12.1% Share of Search versus Qualified’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Intercom or Qualified?
Compare tools that engage website visitors in conversations and help marketing teams qualify demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intercom, Qualified. The figures are in the table below the chart.
View monthly share of search table
| Month | Tidio | Landbot | Intercom | Conversica | Qualified |
|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 32.8% | 5.8% | 3.4% | 0.8% |
| Nov 2025 | 58.3% | 32.9% | 4.8% | 3.4% | 0.66% |
| Dec 2025 | 61.9% | 28.6% | 5.8% | 2.9% | 0.75% |
| Jan 2026 | 61.3% | 29.4% | 5.6% | 3.1% | 0.61% |
| Feb 2026 | 56.8% | 32.8% | 6.2% | 3.5% | 0.68% |
| Mar 2026 | 64.1% | 24.1% | 8% | 3% | 0.81% |
| Apr 2026 | 62.5% | 25.3% | 8% | 3.1% | 1% |
| May 2026 | 57.8% | 26.9% | 11.5% | 2.8% | 0.94% |
| Jun 2026 | 54.3% | 24.9% | 15.6% | 3.9% | 1.3% |
| Jul 2026 | 56.7% | 26% | 11.9% | 4.1% | 1.3% |
| Aug 2026 | 59.8% | 23.4% | 12.1% | 3.1% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Intercom and Qualified comparison changed over the last 12 months?
3 findings
- Intercom was ahead of Qualified in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among conversational marketing platforms worldwide moved from 5.8% to 12.1%, and its estimated monthly branded searches moved from 5.5K to 6K.
- Across the 11 months ending August 2026, Qualified’s estimated Share of Search among conversational marketing platforms worldwide moved from 0.8% to 1.6%, and its estimated monthly branded searches moved from 750 to 810.
How did search popularity change for conversational marketing platforms worldwide in August 2026?
2 changes
Qualified’s estimated Share of Search among conversational marketing platforms worldwide has gained ground for 3 months in a row, from 0.94% to 1.6% in August 2026.
Estimated monthly branded searches for Intercom worldwide rose 10.3% over 11 measured months, from 5.5K to 6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Intercom’s and Qualified’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.