Help Scout vs Intercom:Which is more popular by branded search?
In August 2026, Help Scout had more branded searches than Intercom among customer support platforms worldwide. Help Scout was estimated to have 23.1K branded searches compared to Intercom’s 6K, and held a 6% Share of Search versus Intercom’s 1.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Help Scout or Intercom?
Compare help desk and customer support platforms for growing service and ecommerce teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Help Scout, Intercom. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Freshdesk | Tidio | Help Scout | Crisp | Intercom | Gorgias |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 18.8% | 9% | 7% | 1.2% | 0.92% | 0.36% |
| Nov 2025 | 62.1% | 18.6% | 10.9% | 5.7% | 1.4% | 0.89% | 0.44% |
| Dec 2025 | 63.9% | 19.2% | 9.4% | 4.8% | 1.2% | 0.88% | 0.65% |
| Jan 2026 | 67.2% | 16.6% | 9.7% | 4.1% | 0.88% | 0.89% | 0.61% |
| Feb 2026 | 67% | 16.5% | 9.8% | 4.1% | 0.89% | 1.1% | 0.68% |
| Mar 2026 | 68.1% | 15.3% | 10.5% | 3.5% | 0.91% | 1.3% | 0.47% |
| Apr 2026 | 62.1% | 15.4% | 13.2% | 5.7% | 1.2% | 1.7% | 0.65% |
| May 2026 | 68.9% | 14% | 10% | 3.6% | 0.94% | 2% | 0.6% |
| Jun 2026 | 65.6% | 16.3% | 7.9% | 5.1% | 2.3% | 2.3% | 0.68% |
| Jul 2026 | 66.5% | 16.5% | 8.1% | 5.1% | 1.3% | 1.7% | 0.86% |
| Aug 2026 | 65% | 16.2% | 7.7% | 6% | 2.7% | 1.6% | 0.84% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Help Scout and Intercom comparison changed over the last 12 months?
3 findings
- Help Scout was ahead of Intercom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among customer support platforms worldwide moved from 7% to 6%, and its estimated monthly branded searches moved from 41.4K to 23.1K.
- Across the 11 months ending August 2026, Intercom’s estimated Share of Search among customer support platforms worldwide moved from 0.92% to 1.6%, and its estimated monthly branded searches moved from 5.5K to 6K.
How did search popularity change for customer support platforms worldwide in August 2026?
3 changes
In August 2026, Crisp overtook Intercom to rank 5th among customer support platforms worldwide, at 2.7%.
In August 2026, Help Scout gained estimated Share of Search among customer support platforms worldwide, from 5.1% to 6%.
Estimated monthly branded searches for Intercom worldwide rose 10.3% over 11 measured months, from 5.5K to 6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Help Scout’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
2 branded search terms
- help scout
- help scout beacon
Intercom
6 branded search terms
- intercom conversational marketing
- intercom customer support
- intercom fin
- intercom fin ai
- intercom website chat
- intercom.com
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