Brandwave

Help desk software:Which brands are most popular in search?

In August 2026, Zendesk was the most searched among help desk software worldwide, with an estimated 249K branded searches and 43.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Zendesk43.2%
  2. Gorgias29.2%
  3. Zoho Desk12.8%
  4. Freshdesk10.8%
  5. Help Scout4%

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Share of SearchLeaderboard

Compare the systems support teams answer tickets in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among help desk software worldwide, by month

Share of Search by month for Zendesk, Gorgias, Zoho Desk, Freshdesk, Help Scout. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskGorgiasZoho DeskFreshdeskHelp Scout
Oct 202545.5%24.8%11%13.6%5%
Nov 202540.9%33.2%9.9%12.3%3.7%
Dec 202543.7%29.2%10.6%13.1%3.3%
Jan 202648.7%26.7%9.7%12%3%
Feb 202647.7%26.1%11.5%11.7%2.9%
Mar 202652.1%23.3%10.3%11.7%2.6%
Apr 202643.4%29%12.8%10.7%4%
May 202648.9%26.8%11.8%9.9%2.5%
Jun 202647.2%26%11.4%11.7%3.6%
Jul 202641%33.6%12.2%10.2%3.1%
Aug 202643.2%29.2%12.8%10.8%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Zendesk

    43.2%

    Held 1st. 249K estimated branded searches, -0.04% vs prior month. Share +2.2 points.

  2. 2.Gorgias

    29.2%

    Held 2nd. 168K estimated branded searches, -17.6% vs prior month. Share -4.4 points.

  3. 3.Zoho Desk

    12.8%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Freshdesk

    10.8%

    Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.6 points.

  5. 5.Help Scout

    4%

    Held 5th. 23.1K estimated branded searches, +20.8% vs prior month. Share +0.9 points.

Compare search popularity between leading brands

Which brand is most popular in search among help desk software worldwide?

In August 2026, Zendesk was the most searched among help desk software worldwide, with an estimated 249K branded searches and 43.2% estimated Share of Search within this set. Gorgias is in 2nd place, 14.1 percentage points behind at 29.2% Share of Search.

Global help desk software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Zendesk45.5% → 43.2%52.1%Mar 202640.9%Nov 20251st
Gorgias24.8% → 29.2%33.6%Jul 202623.3%Mar 20262nd
Zoho Desk11% → 12.8%12.8%Aug 20269.7%Jan 20264th → 3rd
Freshdesk13.6% → 10.8%13.6%Oct 20259.9%May 20263rd → 4th
Help Scout5% → 4%5%Oct 20252.5%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software worldwide decreased from 45.5% to 43.2%.
  • Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software worldwide increased from 24.8% to 29.2%.
  • Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide increased from 11% to 12.8%.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software worldwide decreased from 13.6% to 10.8%.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide decreased from 5% to 4%.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software worldwide peaked at 52.1% in March 2026 and was lowest at 40.9% in November 2025.
  • Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software worldwide peaked at 33.6% in July 2026 and was lowest at 23.3% in March 2026.
  • Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide peaked at 12.8% in August 2026 and was lowest at 9.7% in January 2026.
  • Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software worldwide peaked at 13.6% in October 2025 and was lowest at 9.9% in May 2026.
  • Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide peaked at 5% in October 2025 and was lowest at 2.5% in May 2026.
  • Across the 11 months ending August 2026, Zoho Desk rose from 4th to 3rd among help desk software worldwide.
  • Across the 11 months ending August 2026, Freshdesk fell from 3rd to 4th among help desk software worldwide.

How did search popularity change for help desk software worldwide in August 2026?

  1. In August 2026, Zendesk gained estimated Share of Search among help desk software worldwide, from 41% to 43.2%.

  2. In August 2026, Help Scout gained estimated Share of Search among help desk software worldwide, from 3.1% to 4%.

  3. In August 2026, Zoho Desk gained estimated Share of Search among help desk software worldwide, from 12.2% to 12.8%.

  4. In August 2026, Freshdesk gained estimated Share of Search among help desk software worldwide, from 10.2% to 10.8%.

  5. In August 2026, Gorgias lost estimated Share of Search among help desk software worldwide, from 33.6% to 29.2%.

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