Braze vs Intercom:Which is more popular?
In September 2026, Braze had more branded searches than Intercom among customer engagement platforms worldwide. Braze had about 5,720 branded searches, while Intercom had 10. Braze made up 1.3% of all customer engagement platform searches we track, and Intercom accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about customer engagement platforms, Braze and Intercom each appeared in four of the five answers. Braze was mentioned before Intercom in every answer.
Who do people search for more?
Braze, about 572 searches for every 1 for Intercom
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Braze, named ahead of Intercom in every answer
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Top customer engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braze and Intercom were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Braze was listed before Intercom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Braze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klaviyo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Customer.io2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OneSignal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CleverTap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MoEngage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airship0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Iterable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer engagement platforms
5 answers
Asked ChatGPT
“Which customer engagement platform should I use?”
Asked ChatGPT
“What are the best customer engagement platforms?”
Asked ChatGPT
“What's the best customer engagement platform for multichannel messaging?”
Searched Google, AI Overview
“customer engagement platform”
Searched Google, AI Overview
“customer communication software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Braze or Intercom more popular in search?
This chart shows how often people search Google for Braze and Intercom by name. Each line represents a brand's share of searches for all ten customer engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Braze, Intercom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | OneSignal | CleverTap | MoEngage | Customer.io | Braze | Airship | Iterable | Insider | Intercom |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.7% | 14.1% | 5.1% | 6.1% | 2.8% | 1.4% | 0.45% | 0.15% | 0.21% | 0% |
| Nov 2025 | 70.3% | 14.2% | 5.1% | 6.2% | 2.3% | 1.2% | 0.37% | 0.13% | 0.19% | <0.01% |
| Dec 2025 | 68.6% | 14% | 5% | 7.4% | 2.8% | 1.4% | 0.42% | 0.14% | 0.2% | <0.01% |
| Jan 2026 | 70.4% | 14.3% | 5.2% | 5.1% | 2.8% | 1.5% | 0.43% | 0.16% | 0.19% | <0.01% |
| Feb 2026 | 72.3% | 12.1% | 5.3% | 5.2% | 2.9% | 1.4% | 0.45% | 0.14% | 0.16% | <0.01% |
| Mar 2026 | 70.3% | 14.3% | 5.1% | 5.1% | 2.8% | 1.4% | 0.58% | 0.17% | 0.17% | <0.01% |
| Apr 2026 | 70.6% | 14.3% | 5.2% | 5.1% | 2.8% | 1.2% | 0.53% | 0.14% | 0.15% | <0.01% |
| May 2026 | 71.1% | 14.1% | 5.1% | 5% | 2.8% | 1.2% | 0.48% | 0.17% | 0.11% | <0.01% |
| Jun 2026 | 69.9% | 13.8% | 5.1% | 6.2% | 2.8% | 1.3% | 0.56% | 0.15% | 0.11% | <0.01% |
| Jul 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.2% | 0.48% | 0.15% | 0.1% | 0% |
| Aug 2026 | 71.5% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.37% | 0.13% | 0.09% | <0.01% |
| Sep 2026 | 71.4% | 13.3% | 5.2% | 5.2% | 2.9% | 1.3% | 0.39% | 0.13% | 0.08% | <0.01% |
How has the Braze and Intercom comparison changed over the last 12 months?
3 findings
- Braze was ahead of Intercom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braze’s share of searches among customer engagement platforms worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 6.2K to 5.7K.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer engagement platforms worldwide moved from 0% to <0.01%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for customer engagement platforms worldwide in September 2026?
0 changes
Neither Braze nor Intercom moved beyond provider rounding among customer engagement platforms in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Braze’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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